A specialist in consumer research and market intelligence, Fajar began his career as a market researcher in one of the top global market research agencies, where he was exposed to a wide array of research techniques and product categories. After four years in this position, Fajar joined Indonesia’s leading pharmaceutical company as a Market Research Manager in 2006 to handle product development and market intelligence projects.
With over ten years of experience in consumer research, Fajar was recruited in 2007 to set up the L’Oréal market research function in order to provide the company with key consumer insight and market intelligence.
Fajar holds a degree in Psychology with a minor in Statistics from the University of Indonesia and has expertise in both quantitative and qualitative approaches.
His sensitivity to consumers and his passion for behavioural research are his core strengths.