L’Oréal USA rallies round

Implemented in partnership with the US Environmental Protection Agency, the “I’ve got the power” challenge has succeeded in galvanizing the employees of L'Oréal USA.

Pam ALABASTER, Director of Corporate Communications, Sustainable Development and Public Affairs

Pam Alabaster, Corporate Communications Director, Sustainable Development and Public Affairs at L’Oréal USA, presents the project. "For a six-month period beginning on 1st, August 2011, L’Oréal USA employees at the New York City headquarters were called to action for the “I’ve Got the Power” Energy Conservation Challenge, implemented in partnership with the US Environmental Protection Agency (EPA).

This challenge was motivated by the knowledge that: 45% of the US’s greenhouse gasses are emitted by business premises, and it is estimated that 30% of the energy consumed in these buildings is wasted. The aim was to reduce the energy consumption of L’Oréal USA’s head office by rewarding the floor that obtained the best rate of reduction.

With this in mind, the participating employees were reminded of the simple actions that they could take to prevent energy waste, such as switching off lights and computers when leaving their workstations and offices.

A Facebook page was also created to raise participants’ awareness. But this challenge was only one facet of the numerous energy-saving measures taken by L’Oréal USA, such as the installation of solar panels on the Piscataway and Franklin sites, the use of hydro-electricity, and the installation of LED lighting. In 2011, ahead of schedule, these actions enabled the subsidiary to reach a 46% cut in greenhouse gas emissions."

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