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For many years now, L’Oréal has been looking to introduce an all-electric transport policy within France in order to achieve “zero CO2 emissions”. The problem was finding a way to do it while still ensuring high-quality, safe, eco-friendly delivery: three constraints which appeared to rule out all the providers on the market.
“In 2010, we discovered Deret, a reliable all-electric distribution network that could deliver to all our 400 Parisian outlets,” says Frederic Lagacherie, Director of the L’Oréal Luxe Distribution Centre in France.
“Since August 2010, the goods picked up by Deret in Orleans have been transported to the Gennevilliers distribution hub, then delivered in all-electric trucks. Instead of the 5% cut in CO2 emissions targeted, L’Oréal achieved a 17% reduction from the very first year.”
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