For the first time this year, L’Oréal Brandstorm, the global marketing competition of L’Oréal, has allowed students to submit their projects online. Results of this first ever Wildcard challenge: nearly 2 000 students from 15 countries have participated.
After being judged by the International HR Team and a panel of active global bloggers last May, it’s the team “Team Neat Plus” from the University of Minho in Portugal which was awarded as the International Wildcard Winner.
The team will receive an all-expense paid trip to Paris, France as they compete this 20 June with the rest of the countries at the L’Oréal Brandstorm International Finals.
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Looking back on the first Innovation Games final
The first final of the business game organized by the Talent Acquisition Team of L’Oréal Research & Innovation took place on July 12, 2018: the Innovation Games. Over 100 students, from all kinds of different backgrounds, gathered in teams to invent the future of beauty.
Teamwork, and a champion culture: When L’Oréal stages its own World Cup
In June, when France’s national soccer team began a journey that would lead it to becoming the world champion, another kind of World Cup was being held in Milan for more than 450 L’Oréal employees from 16 countries. One championship for soccer, and another for volleyball, were being played out as a perfect expression of the Group and its values - team spirit and a “champion culture”.
Brandstorm 2018: a record edition
The hard work and creativity of our teams from the Netherlands, India, and Singapore were rewarded in the 2018 final of Brandstorm, the student competition organized by L’Oréal.
Here’s a look back at a unique edition of an event that’s dedicated to innovation and marketing.