#TAKEYOURDOSE: Biotherm Homme launches its first virtual reality brand experience
Biotherm

biotherm campaign

Biotherm Homme, world leader in premium men’s skincare, confirms its innovative approach and launches The Dose, a collection of products which targets specific men's skincare needs. Present in four different variants, The Dose tackles men's daily challenges: freshness, energy, youth and charisma.

To promote The Dose, Biotherm Homme uses cutting-edge technology to offer its fans a never-seen-before 360° digital video which lets them live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts. Consumers are invited to live the experience online on www.takeyourdose.com and in store with an oculus headset.

Try the experience now on www.takeyourdose.com
Biotherm Homme, world leader in premium men’s skincare, confirms its innovative approach and launches The Dose, a collection of products which targets specific men's skincare needs. Present in four different variants, The Dose tackles men's daily challenges: freshness, energy, youth and charisma.

To promote The Dose, Biotherm Homme uses cutting-edge technology to offer its fans a never-seen-before 360° digital video which lets them live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts. Consumers are invited to live the experience online on www.takeyourdose.com and in store with an oculus headset.

Try the experience now on www.takeyourdose.com

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