Innovative initiative for recycling in India
Sustainable development

As part of its sustainable development programme Sharing Beauty With All, L'Oréal has become involved in an innovative and inclusive recycling initiative in India.

Inclusive recycling in India

In line with its intention to share beauty with all people, L'Oréal set the objective of enabling more than 100,000 people from underprivileged communities to access work by 2020. To this end, the Group has implemented a number of inclusive programmes, including a waste recycling project in the city of Mumbai.

In India, many everyday products are sold in single-dose packets, most being made of plastic.  As this country’s recycling systems are not yet well developed, this packaging is often discarded rather than recycled, which results in considerable harm to the environment.

This issue was the stimulus for L’Oréal’s waste-recycling project, developed in partnership with the Indian cosmetics industry and a waste-pickers’ association.  A team of 200 women from Mumbai joined forces to recover this packaging in 13 Mumbai neighbourhoods, with the waste ultimately being transformed into a fuel source. This initiative will gradually be extended to all districts of Mumbai, even to other parts of India.

For more information, visit the Sharing Beauty With All website