Canada: L’Oréal Paris Launches the First Women of Worth Program
L'Oréal Paris

L’Oréal Paris Canada’s team announced the first edition of the Canadian Women of Worth program at the Toronto International Film Festival (TIFF).

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During a glamorous media event at the TIFF on September 9, actress and L’Oréal Paris muse, Naomi Watts, announced the launch of the Canadian edition of the philanthropic program Women of Worth presented by L'Oréal Paris.

This annual recognition program promotes and honours inspiring Canadian women volunteers who have improved the lives of people and families in their community, their province or across Canada. It embodies the L’Oréal Paris belief that “Every Woman is Worth It” by championing such causes as women’s health and education, and defending the rights of women in need.

“In bringing Women of Worth to Canada, L'Oréal Paris will empower ten of the country’s most innovative volunteer champions to heighten the impact of their philanthropic work while shining a well-deserved spotlight on their work, their cause and their altruism,” said Stéphanie Binette, General Manager of L'Oréal Paris in Canada. “I am awestruck by the untold stories of selfless Canadian women volunteers driving change for so many people in need. Their passion and innovation are virtues at the heart of the L'Oréal Paris brand, and we will be honoured to officially support and salute them as Women of Worth.”

In addition to providing Canadian Honourees with a total of $110,000 in financial grants to support their organizations, the Women of Worth program will provide a platform for Canadian women to promote their causes and create new pathways for their philanthropic endeavours to grow and serve even more people. Women of Worth will offer marketing support, provide tools and training, and facilitate networking with top decision makers, leaders and influencers to help Honourees make a greater impact.

"Women of Worth aren't afraid to take matters in their own hands, make a difference and make real change happen,” said Naomi Watts, L'Oréal Paris spokesperson and award-winning actress during the launch event in Toronto. "If you know a woman fearlessly pursuing her passion to bring about change in Canada, I hope you will take the time to acknowledge her impact, and nominate her as a Woman of Worth.”

L’Oréal Paris Canada will donate $10,000 on behalf of each winner to a charitable organization of her choice, and will select a national honoree for an additional $10,000 grant.

Each winner will receive an all-expenses-paid vacation for two to Toronto to be recognized during a Gala on March 8, as part of International Women’s Day.

Learn more on The winners will be announced during a ceremony marking International Women’s Day in Toronto on March 8, 2017.