An immersive experience with a 360° Digital Hub

Matrix introduces spring/summer 2017 holographic color melt collection featuring new first to market digital 360° hub.

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The Spring/Summer 2017 Holographic Color Melt collection, from the global artists at Matrix, showcases four, exciting new color melt designs, along with the cut and styling techniques that will propel them to be the most in-demand hair looks for the season. The trend was identified through leveraging social media listening and the looks were created by an international team of Matrix Artistic Directors. The team includes Chrystofer Benson (4X NAHA Winner, 14 NAHA nominations) , Mila Belova (Russian Hairdresser of the Year 2015), Danielle Keasling (3X NAHA Winner, 3x NAHA nominations, 5X ABS Finalist) and Dan Csicsai (2017 BTC Big Shot Avant Garde WinnerNAHA nominations) and the stylists they each mentored, Dennis Rombout, Francis Bouchard, Vitaliy Pimenov and Victoria Yeremchuk.

“We’re seeing so much hair color all over social media, but so much of it is DIY work that lacks sophistication in the application,” says Benson. “With this collection, we’re taking back technically-driven hair color.”
The backbone of this trend is a first to market, fully immersive 360° Digital Hub, designed to promote and support the looks across web and mobile platforms worldwide. Click here to explore.

The Holographic Color Melt Collection comes to life in a completely innovative and unique way, thanks to this fully immersive experience for stylists and consumers. Set in the relaxed Matrix “Arcade,” viewers are treated to effects like pioneering panoramic technology, manual rotating functions, zoom in and zoom out, start and stop functions and full 360 degree views of individual models in order to experience the collection like never before. It also offers education material for hairdressers, before and after views to showcase the transformations, and links to YouTube and Instagram to drive social media conversation.
Designed to reduce the number of clicks between inspiration and education, the 360° experience streamlines the path to purchase and to the salon locator. This digital hub is accessible across mobile and desktop, placing this Matrix color trend at the fingertips of trend-conscious clients and their stylists everywhere.