L’Oréal and Proenza Schouler launch Arizona, the fragrance for women with a sense of adventure

Proenza Schouler has entered a new world with the launch of its début fragrance, Arizona. What led to the creation of the new scent, and how did the upstart fashion brand get into perfume making? For the answers, we go back to the beginnings of a New York success story… 


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Helena Rubinstein, The Adventure of Beauty Exhibition


After New York in 2015 and Vienna in 2017, the exhibition “Helena Rubinstein. The Beauty Adventure” is hosted in Paris at the Museum of Art and History of Judaism from March 20h to August 25th 2019 and has been awarded “2019 National Interest Exhibition” by the French Ministry of Culture.

Images défilé L'Oréal Paris 2018

Celebrating inclusivity at “Le Défilé L’Oréal Paris” on the Seine


On September 30th, L’Oréal Paris held its second annual fashion and beauty show on a floating catwalk on the river Seine in the heart of the French capital. In addition to showing off the season’s new looks, the unique event provided an opportunity for the brand to underline its ongoing commitment to making fashion and beauty even more accessible. The event, which was open to the public, was attended by some of the top names from fashion, beauty, and the silver screen.


L’Oréal Paris turns fashion and beauty into an open runway for all


During Paris Fashion Week®, on September 30th, Le Défilé L’Oréal Paris makes a powerful statement of inclusivity with a runway show celebrating beauty, fashion and diversity that will be open to the wider public and live broadcasted worldwide. 
In its trailblazing drive to open up fashion’s beauty for all, the new season includes different activations.
Breaking news: the new edition of Le Défilé L’Oréal Paris, this time on the Seine.