L’Oréal and Proenza Schouler launch Arizona, the fragrance for women with a sense of adventure
Brands

Proenza Schouler has entered a new world with the launch of its début fragrance, Arizona. What led to the creation of the new scent, and how did the upstart fashion brand get into perfume making? For the answers, we go back to the beginnings of a New York success story… 

ARIZONA PSCHOULER - March18

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