Using artificial intelligence in order to help candidates experience
Research & Innovation

L’Oréal rolls out its first conversational platform with Mya Systems, a startup providing AI solutions for the recruiting industry. This chatbot, targeting candidates seeking internships and positions such as Beauty Advisors, was successfully deployed in the UK, the US, and France since September 2018, and will be introduced in other countries later on.

  • Collaborateurs L'Oréal OCTOBER 2018

    © L'Oréal



An AI system endorsed by the candidates
These first launches increased candidates’ satisfaction and allowed L’Oréal, which receives over 1 million applications per year, to manage an even higher volume of applications. For Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal: ”The results of the first 10,000 recruiting conversations show that Mya engages with 92% of our candidates in an efficient way and achieves a near 100% satisfaction rate. We’ve received great feedback from our applicants. Many commented on how easy and personal the experience felt.”

“As part of its overall HR transformation and digitization efforts, the Group takes an important step forward with this partnership. This new very performing technology reinforces HR people’s counsellor role and enables them to really focus on the qualitative and human dimension of the recruitment process,” commented Jean-Claude Le Grand, Executive Vice-President Human Relations at L’Oréal.

A tailor-made solution  
To create a solution tailor-made for the Group’s recruitment needs, L’Oréal supplies the specific criteria to be met by candidates for each different position and works with Mya to enrich the tool. The Mya chatbot is able to ask candidates factual questions to determine whether their profiles match the position requirements: Are you available at the internship start date and throughout the entire internship period? What year are you currently in and how long is your degree course? Do you need us to make any reasonable adjustments in order for you to be able to complete your application? Do you have any questions for me regarding the company culture, application process, or position details? This type of bias-free, objective screening goes beyond resumes to intelligently streamline the search for new talents.  

User-friendly, Mya is accessible via mobile phone anytime and anywhere. From the start, Mya presents itself as a chatbot. At the end of this first phase, qualified applicants are put in contact with recruiters. Especially valuable in a world where many job seekers do not have the necessary level of information regarding their application follow-up, this technology provides ongoing reminders and updates for a more considerate, more people-centric experience. 

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