An AI system endorsed by the candidates
These first launches increased candidates’ satisfaction and allowed L’Oréal, which receives over 1 million applications per year, to manage an even higher volume of applications. For Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal: ”The results of the first 10,000 recruiting conversations show that Mya engages with 92% of our candidates in an efficient way and achieves a near 100% satisfaction rate. We’ve received great feedback from our applicants. Many commented on how easy and personal the experience felt.”
“As part of its overall HR transformation and digitization efforts, the Group takes an important step forward with this partnership. This new very performing technology reinforces HR people’s counsellor role and enables them to really focus on the qualitative and human dimension of the recruitment process,” commented Jean-Claude Le Grand, Executive Vice-President Human Relations at L’Oréal.
A tailor-made solution
To create a solution tailor-made for the Group’s recruitment needs, L’Oréal supplies the specific criteria to be met by candidates for each different position and works with Mya to enrich the tool. The Mya chatbot is able to ask candidates factual questions to determine whether their profiles match the position requirements: Are you available at the internship start date and throughout the entire internship period? What year are you currently in and how long is your degree course? Do you need us to make any reasonable adjustments in order for you to be able to complete your application? Do you have any questions for me regarding the company culture, application process, or position details? This type of bias-free, objective screening goes beyond resumes to intelligently streamline the search for new talents.
User-friendly, Mya is accessible via mobile phone anytime and anywhere. From the start, Mya presents itself as a chatbot. At the end of this first phase, qualified applicants are put in contact with recruiters. Especially valuable in a world where many job seekers do not have the necessary level of information regarding their application follow-up, this technology provides ongoing reminders and updates for a more considerate, more people-centric experience.
More from this topic
L'Oréal and ModiFace: An Artificial Intelligence-powered skin diagnostic
L’Oréal launches AI-powered skin diagnostic based on scientific research in skin aging.
Do the UV filters in cosmetics have any effect on corals?
The Centre Scientifique de Monaco and L’Oréal Recherche & Innovation publish their findings on the absence of harmful effects of UV filters used in cosmetics on the photosynthetic activity of corals.
My Skin Track Ph by La Roche-Posay won the CES 2019 Innovation Award
L’Oréal introduced a prototype of the latest innovation from the L’Oréal Technology Incubator at the 2019 Consumer Electronics Show. My Skin Track pH by La Roche-Posay is the first wearable sensor and companion app to easily measure personal skin pH levels and create customized product regimens to better care for skin. My Skin Track pH has been honored with a CES 2019 Innovation Award in the Wearable Technology Products category.