The WCD is organized every four years by the International League of Dermatological Societies and is the oldest and most widely attended dermatology gathering in the world. This year, the WCD gathered over 13,000 dermatologists and other healthcare professionals from more than 120 countries together with 160 companies in the dermatology industry to share cutting-edge research, discuss new trends in dermatology, and, of course, try products.
Why? Well, let’s talk about skin.
Skin is more than just a barrier that protects the body from outside stressors like the sun. Our skin reflects who we are and how we feel. It’s a canvas for our emotions and a means of communicating with others.
It’s also one of the most visible outward signs of good health. Today, more than ever, people want to do more than hide their skin problems; they want to treat the problem where it starts.
Today, skincare makes up almost 40% of the beauty market but accounts for nearly 60% of the growth of the worldwide cosmetic market. It’s booming. Collaborating with dermatologists is essential for us – not only to connect with consumers, but also to co-create products. When we work hand-in-hand with dermatologists, we’re making sure that we’re meeting our consumers’ needs at every step.
We were at the WCD with seven of our global brands (La Roche-Posay, Vichy, CeraVe, Skinceuticals, Mixa, Saint Gervais Mont Blanc and L’Oréal Paris) to show our latest innovations to dermatologists in real-time and answer all of their questions. Our Research & Innovation teams also launched their first Scientific Agora at the WCD dedicated to sharing our research in three key areas:
• Skin Evaluation and Personalization tools
• The link between Skin & the Environment
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