L’Oréal Reinforces Its Presence In Eastern Europe Group


The L'Oréal group has created two wholly-owned subsidiaries in Romania - Romelor Cosmetica and in Slovenia - Lorcos Kozmetika.

In both Romania and Slovenia, these companies are charged with the marketing and sales of the brands of the Consumer Division. Principal brands include L'Oréal Paris and Laboratoires Garnier Paris, heretofore distributed in these countries by commercial agents. In Slovenia, Lorcos Kozmetica will also market the brands of the group's Salon Division.

Having successively created subsidiaries in Russia, Poland, Hungary and the Czech Republic, the L'Oréal group thus completes its implantation in the rapidly developing markets of eastern and central Europe.