First Quarter 2004 Sales: 3.7 Billion Euros Group


Clichy, Wednesday April 7th 2004 – 6.00pm

FIRST QUARTER 2004 SALES: 3.7 BILLION EUROS


A GOOD START TO THE YEAR


The consolidated sales of L'ORÉAL, at March 31st 2004, amounted to 3.7 billion euros.

The group's like-for-like sales growth was +5.4% based on constant group structure and exchange rates.

The impact of currency fluctuations was negative at -4.5%.

The acquisition of the controlling interest in Shu Uemura in Japan, and of Mininurse in China, led to a net structural impact of +0.4%.

Growth in published sales compared with the first quarter of 2003 was +1.3%.

Mr Lindsay Owen-Jones, Chairman and Chief Executive Officer of L'Oréal, commented: "These figures seem extremely encouraging even if we attach only relative importance to the performance of a single quarter. It should be noted that the first quarter of last year was particularly strong reflecting the decision at the time to bring forward launches notably in the Consumer Division.

All the cosmetic divisions have made a good start to the year and the achievements in each geographical zone are in line with our expectations. In West Europe the progression comes on top of a particularly high base of comparison last year. In North America the group is continuing on the momentum of the success in 2003. In the rest of the world extremely high rates of growth are being achieved.

The dermatology business, however, has been confronted with difficult conditions in its core market, the United States. In the coming months a more favourable historical comparison should allow us to further improve our growth rate. The impact of currency fluctuations, once again strongly negative at the end of March, should be noticeably reduced over the rest of the year, based on present exchange rates."

Cosmetics sales growth by operational division and geographic zone


  € M 1st quarter 2004 growth
Like-for-like Published figures

By division
Professional Products 510 +6.9% +3.0%
Consumer Products 2,040 +4.7% +0.5%
Luxury Products 822 +5.3% +0.9%
Active Cosmetics 273 +15.7% +14.0%
Cosmetics total 3,670 +5.7% +1.7%

By geographic zone
Western Europe 1,993 +1.1% +0.8%
North America 926 +5.7% -6.4%
Rest of the World, of which : 751 +20.5% +16.8%
- Asia 313 +16.8% +13.3%
- Latin America 160 +22.9% +16.1%
- Eastern Europe 128 +30.8% +23.4%
- Other countries 150 +17.7% +20.1%
Cosmetics total 3,670 +5.7% +1.7%
Dermatology(1) 57 -12.6% -20.0%
Group total 3,732 +5.4% +1.3%
(1) Group share, i.e 50%

Contact at L'ORÉAL :
Journalists
Mr Mike RUMSBY
Tel: +33.1.47.56.76.71
http://www.loreal.com

For further information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors, http://www.loreal-finance.com, or loreal-finance.com mobile edition on your PDA; alternatively, call +33.1.58.13.51.36.