L’Oreal Recognizes The Marketing Trend Setters Of The Future Careers


Paris, June 10, 2004 – Four international teams proved their creative attitude yesterday when they dazzled the L’Oréal Marketing Award jury chaired by L’Oréal’s CEO, Lindsay Owen-Jones. The executive panel of judges included François Vachey, Executive Vice-President Human Resources, Gilles Weil, President-Luxury Products Division, Hervé Navellou, General Manager, Biotherm International-L’Oréal and Maurice Levy, Chairman of Publicis. After a day of marketing acrobatics and creative gymnastics, the winners were announced last night at Paris’s avant-garde Palais de Tokyo museum.

The aim of L’Oréal’s foremost marketing game was for students to present a complete international marketing strategy, new products range, packaging and communication campaign for Biotherm Homme. Competing teams in yesterday’s international finals came from top universities in 26 countries in Asia, Europe and the Americas.

The winning team from Canada’s York University’s Schulich School of Business enchanted the jury with its new line of nightime skin care products called “Biotherm Homme Rejuvenate.” The second place prize was awarded to the team from Singapore’s Nanyang Technological University. The third place went to Holland’s Erasmus University Rotterdam and Japan’s Waseda University. The Canadian and Brazilian teams were awarded the Publicis Special Prize for Best Communication, presented by Maurice Levy, CEO of Publicis and also a member of the Executive Jury. The Canadian team’s winning campaign was entitled “Tonight begins Tomorrow’s Confidence”

L’Oréal’s CEO and President of the jury of honour, Mr. Lindsay Owen-Jones said: “The L’Oréal Marketing Award is a huge adventure and it is wonderful to see you sharing our passion. The competition is an incredible opportunity to have a bird’s eye view into our company and see what it really does and it is a great pleasure for us to share with you what we do.”

The L’Oréal Marketing Award is an innovative recruitment tool which allows marketing students to put their creative skills to the test in a real business setting. Since its launch in 1993, more than 14,300 young male and female marketing students have participated in the marketing game. .

The 2004 edition of the L’Oréal Marketing Award was the biggest ever, with 3, 300 selected students from 130 schools in 26 countries.

Press Contacts:

International:
Niki PAPADOPOULOU Tel: 01 47 56 76 88 email : npapadopoulou@dgc.loreal.com

France:
Florent CANEPA Tel: 01 47 56 83 06 email: fcanepa@dgc.loreal.com

For further information: www.loreal-marketing-award.com & www.loreal.com