Pakistan : collaborating with marketing materials suppliers on eco-design

SBWA - Pakistan: collaborating with marketing materials suppliers on eco-design

L’Oréal has developed a design methodology to improve the environmental impact of its point-of-sale (POS) materials. In 2018, the Group shared this approach with its POS suppliers in a large number of countries. In Pakistan, for example, the Group and its suppliers have used the methodology to re-think POS materials, moving from a multi-material design to a design with 100% recycled materials or FSC-certified cardboard for the Garnier Color Naturals range. As a result, they cut the weight of the POS by a third and reduced their volume, making them more compact to transport. In 2019, the group plans to extend this initiative to all the Garnier and L’Oréal Paris brands’ POS in Pakistan.