Fairtrade cotton for L’Oréal Professionnel hardressers

In late 2014, the Group’s buyers began rolling out a project to ensure the responsible sourcing of cotton.

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04/2016

L’Oréal buys the cotton at a price that ensures additional income for growers.

This initiative is being developed in partnership with Fairtrade International and the Kédougou cooperative in southeast Senegal. The region grows highquality cotton through an environment-friendly process that uses only rainwater. L’Oréal buys the cotton at a price that ensures additional income for growers. In 2015, L’Oréal Professionnel, the first brand to join the partnership, bought 62 tonnes of this cotton to make bath towels that the brand gives to its hairdresser clients. More than 500 cotton farmers in Kédougou benefited from this programme.

L’Oréal buys the cotton at a price that ensures additional income for growers.

BRANDS

Promoting access to employment and social inclusion

By the end of 2015, the Group will guarantee its employees, in the 68 countries where it is present, access to the best practices in place for worker benefits through the L’Oréal Share & Care programme. This programme represents the universalisation of our social model, while also serving as a genuine catalyst for rapid progress. By 2020, 100% of L’Oréal’s employees will also have regular access to training, as part of our objective to ensure training for all.