100% bioplastic flacons by Biolage

100% bioplastic flacons by Biolage

04/2016

In late 2015, Matrix in Brazil revamped Biolage, its range of shampoos and conditioners affordable to all. These products are now packaged in bottles 100% made from plastic biosourced in Brazil using a local sugarcane derivative, bio-PE, a renewable raw material that reduces the carbon footprint of the product. This is the L’Oréal Group’s first bioplastic bottle.

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Optimising packaging

By 2020, 100% of our products will have an improved environmental or social profile while providing equal or greater benefits to the consumer. Improving packaging is a key driver in achieving this goal.