Enhanced performance and reduced environmental impact



In 2015, L’Oréal Paris launched two silicone-free anti-dandruff shampoos in China: AD SH-Extra Fresh and AD SH-Extra Moist. Their special formula provides a pioneering breakthrough by offering outstanding performance while achieving a water-footprint reduction of more than 80% compared with the average for other shampoos in the same category.


Reducing the environmental footprint of our formulas

By 2020, 100% of our products will have an improved environmental or social profile. One way for researchers to achieve this is by measuring and improving our formulas’ biodegradability and water footprint.