More than 40,000 formulas screened in two yearsBiotherm

In two years, our experts analyzed all of our products components to measure their environmental footprint and then compared them and improve them

more-40000-formulas-screened-two-years_main.jpg

04/2016

Two formulas can be compared only if they offer identical benefits for the consumer. For instance, conventional shampoo couldn't compare with another shampoo that would offer anti-dandruff qualities.

Shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, makeup and fragrances...: our experts analysed all types of product the Group makes. The 40,000 formulas composing them were defined in 143 categories based on the benefits offered to consumers.

Conventional shampoo couldn't compare with another shampoo that would offer anti-dandruff qualities.

For each of these 143 categories, a baseline was determined, corresponding to the weighted average of 2013 sales volume (or 2014 if the product type was not available in 2013) for the two indicators (biodegradability and water footprint). By the end of 2015, all values for these two indicators were made available to L’Oréal formula developers,

This screening lasted for two years. By the end of 2015, all values for these two indicators were made available to L’Oréal formula developers, with an eco-design tool developed to ensure that all new formulas deliver an improved environmental profile while offering the same benefits to the consumer.
 

Learn more

BRANDS

Reducing the environmental footprint of our formulas

By 2020, 100% of our products will have an improved environmental or social profile. One way for researchers to achieve this is by measuring and improving our formulas’ biodegradability and water footprint.