New solar protection that respects the aquatic environment

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04/2018

In 2017, Biotherm launched its Waterlovers sun care range. 7 years of research, con-ducted by a team of 20 L’Oréal scientists, resulted in a formula base with a 96% biodegradable, in which organic filters have been included to protect the skin effectively from the sun, with a reduced impact on water. In particular, L’Oréal’s teams conducted more than 200 tests in different aquatic environments simulated in a laboratory (fresh water and salt water). Overall, this product’s environmental footprint has been reduced by 80% compared to the average of the sun care product category. 

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Reducing the environmental footprint of our formulas

By 2020, 100% of our products will have an improved environmental or social profile. One way for researchers to achieve this is by measuring and improving our formulas’ biodegradability and water footprint.