Madagascar : sourcing vanilla sustainably

SBWA - Madagascar: sourcing vanilla sustainably

L’Oréal has collaborated with a supplier, a local NGO and farming communities in Madagascar to launch a new Solidarity Sourcing project for its purchases of vanilla. The aim was to develop a sustainable, traceable, high-quality supply chain, which respects the integrity of natural ecosystems and contributes to improving quality of life for farming communities living in the protected area of Loky Manambato. In 2018, the project counted 154 farmers divided in two associations, who have been able to benefit from training on responsible farming practices and from fair pay. By 2020, the goal is to raise yields and improve the quality of vanilla, while doubling the number of farmers involved in the project and promoting reforestation initiatives in the production area.