04/2016 • Updated 18/04/2018
Continuous improvement plans for brands
Since the launch of the Sharing Beauty With All programme in 2013, each brand within the Group has assessed its environmental footprint, analysing its portfolio of formulas and its packaging, in order to create a sustainable innovation plan. The brands identify opportunities for improvement for every product range, and develop a plan of action. In 2017, 91% of the Group’s brands undertook this effort.
Engaged and engaging campaigns
Conscious of the influential capacity of its brands, L’Oréal encourages them to raise awareness and encourage action among its partners, customers and consumers on today’s major social and environmental issues. Each brand must therefore identify a cause of their own and conduct awareness campaigns. In 2017, 46% of brands had carried out this type of activity.
The brands already engaged in awareness efforts have continued their activities. Armani continued to develop Acqua for Life, its initiative to promote access to safe drinking water. Biotherm maintained its commitment to protect the oceans together with the organisation Mission Blue. La Roche-Posay continued its Skin Checker campaign, which aims to help prevent skin cancer. Nearly 120 million people have committed to check their beauty spots to help prevent melanomas since the campaign was launched in 2014. L’Oréal Professional expanded its awareness-raising initiative among hairdressers to prevent musculo-skeletal disorders.
The campaign reached more than 330,000 hairdressers in 2017.Among the new campaigns launched in 2017, Garnier joined forces with Unicef to support children living in countries affected by humanitarian crises, an issue that touches one child in four, or 537 million children globally. By supporting Unicef’s work and funding Child Friendly Spaces throughout the world, Garnier supported 300,000 children in 2017. Elsewhere, the SkinCeuticals brand, an expert in skincare, together with the NGO ReSurge International, launched a programme designed to train the first generation of women in reconstructive surgery in developing countries. In 2017, six female surgeons were trained in Bangladesh, Ecuador, Nepal, Mozambique and Zimbabwe.
Learn more :
- Men Expert supports Movember
- Understanding consumer expectations
- How sustainable consumption is challenging, a word from Alexandra Palt
- Brands that are ever more committed
- Acqua for Life : Armani brand initiative to provide access to clean water
- L’Oréal Professionnel tackles MSD
- Biotherm and its Water Lovers programme
- La Roche-Posay and the skin checker
- All The Brands
- Assessing the footprint of our products
- Raising consumer awareness about living sustainably