For more than a decade, La Roche-Posay has been proactively involved in the fight against skin cancer: in partnership with major dermatologists’ associations, the brand holds screening campaigns to educate the general public about the risks of skin cancer, provides advice on acceptable sun exposure and gives free, personalised screenings by dermatologists.
In 2014, well over 3,000 dermatologists in more than 30 countries in Europe and the Americas helped diagnose more than 280,000 people and identify more than 2,800 lesions. In Australia, which has the highest incidence of melanoma, La Roche-Posay launched the “Become a Skinchecker” viral campaign in October, encouraging people to monitor their moles and those of their close ones. In 2015, the campaign will be extended to nearly 35 countries.
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