Lancôme fights illiteracy

SBWA - Lancôme fights illiteracy

76 million young women globally are affected by illiteracy. This little known problem often exposes them to exclusion, dependence and inequality. To help give these young women a voice and the means to build their future, Lancôme has created the Write Her Future initiative.

In partnership with the global NGO CARE, it has launched three literacy programmes in Morocco, Guatemala and Thailand, benefitting 2,047 people in 2018. The long-term objective is to enable 8,000 young women to become literate, creating a positive impact on their quality of life, but also the quality of life of their families and those around them (around 40,000 people).

With illiteracy concerning both developing and developed countries, partnerships with local NGOs and Write Her Future were launched in 2018 in France, Germany, the United Kingdom and Spain. Brazil and the United States will follow in early 2019.