Water lovers, the Biotherm initiative to preserve the planet’s water resources and aquatic biodiversity

Biotherm has been committed to preserving the planet’s water resources and aquatic biodiversity since 2011 through the Water Lovers initiative.



The aim of this initiative is to provide consumers with keys to understanding, helping them make sustainable choices by providing them with special tools via the brand’s website and social networks, such as “Biotherm’s Bathroom” on Facebook. This interactive concept lets users calculate their personal water footprints, inspiring them to get involved and become spokespeople for this movement. Biotherm has also introduced limited editions: a portion of the profi ts from these products is donated to The Mission Blue initiative to protect the planet’s waters.

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Raising consumer awareness about living sustainably

By 2020, L’Oréal will empower every consumer to make sustainable consumption choices. The levers to achieve this are understanding consumer expectations, assessing the impact of our brands and implementing initiatives or awareness campaigns.