L'Oréal Group

Strategy & Model

A unique vision of the world. A unique organization.

Our Strategy: Universalization

L’Oréal has chosen a unique strategy: Universalization. It means globalization that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world. L’Oréal is driven by this vision of the world.

For L’Oréal, universalization is about having a truly global presence through a unique organization. We are strategically concentrated yet operationally decentralized. Local teams are empowered. They ensure that in every country we are close and relevant to our consumers.

That means also creating and producing cosmetics at a local level, so that our formulations are perfectly adapted to the needs of our consumers, wherever they live. To achieve that, we have developed a worldwide network of Research & Innovation and marketing hubs, one for each of our strategic markets: the United States, Japan, Brazil, China, India and South Africa. To complement their work in development, L’Oréal also has a global industrial presence, so that these innovations can be brought to market quickly and efficiently.

Thanks to universalization, the success stories created by our hubs can also be rolled-out to other areas of the world.

985M€

invested in R&I

150

countries

497

patents registered

Discover Our Brands & Divisions

36 global Brands and 4 different Divisions, a shared dedication to Beauty.

Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty

What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.


Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.

叶鸿慕

欧莱雅集团常务总经理,统管四大业务

Discover Our Functions

An organization designed to support our business

Our organizational structure

To ensure its development, L’Oréal relies on global R&I, a unique portfolio of brands organized around four Divisions, and integrated industrial production, supported by a set of corporate functions: Administration & Finance, Digital, HR, Communications and Corporate Responsibility. 

21

research centers

14

assessment centers

36

brands