Middle EastConsumer Products Division at a Glance
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our Brands and their communities.
Our Division is home to four global Brands: L’Oréal Paris, the No.1 beauty brand in the world, Maybelline New York, the No.1 makeup brand in the world, Garnier, natural high-tech, and feel-good beauty, as well as NYX Professional Make Up, the brand of entertainment.
Beyond our four iconic global Brands, our unique and complementary portfolio includes rising stars like 3CE, essie, Mixa, Dr.G, and more.
Fabrice Megarbane
President, Consumer Products Division
At L’Oréal Consumer Products Division, our passionate teams around the world create the best of beauty for everyone, everywhere, every day.
We seize every opportunity that comes our way: from spotting emerging trends to capturing new consumer segments, expanding into untapped territories, and optimizing our operational model with AI and tech.
By scaling our relevance to drive sustainable growth, our Division combines broad reach with precise execution. We remain committed to delivering the best value for money, without ever compromising our values: Quality, Safety, and Responsible Beauty.
Fabrice Megarbane
President, Consumer Products Division
At L’Oréal Consumer Products Division, our passionate teams around the world create the best of beauty for everyone, everywhere, every day.
We seize every opportunity that comes our way: from spotting emerging trends to capturing new consumer segments, expanding into untapped territories, and optimizing our operational model with AI and tech.
By scaling our relevance to drive sustainable growth, our Division combines broad reach with precise execution. We remain committed to delivering the best value for money, without ever compromising our values: Quality, Safety, and Responsible Beauty.
No. 1
Beauty Brand Worldwide:
L’Oréal Paris
No. 1
Makeup Brand Worldwide:
Maybelline New York
+1 Bn
Consumers Reached
by our Brands
Powerful Brand Equity
Our brands are so much more than beauty brands, they are part of the cultural landscape with lasting legacies. This is why we partner with culturally relevant ambassadors, like Miley Cyrus for Maybelline New York, champion impactful social causes, like Garnier’s Collective for the Planet, and put on larger-than-life events, like L’Oréal Paris’ Le Defile.
The infinite power of our brands builds trust and engagement with our consumers.
Pioneering the Future of Sustainable Mass Beauty
We are committed to being a future-proof Division by ensuring the long-term resilience and relevance of our business. To achieve this, our ambition is to lead sustainable consumption, reduce our business footprint, engage consumers, and partner with our ecosystem.
