CREAITECH

CreAItech, L’Oréal’s GenAI Beauty Content Platform, is shaping the future of marketing by augmenting creativity of our marketers as they imagine the campaigns of tomorrow.  

Designed and built by L’Oréal, the platform integrates high-performing models from tech leaders and startups,  including Google, Adobe, NVIDIA, Seedance and OMI to scale the creation of images, videos, sound, and 3D digital twins. 

Already adopted by thousands of users across the Group, CreAItech has brought together a community of creators, artists and technologists, combining Generative AI with brand heritage to drive creative agility. L'Oréal also collaborates with AI artists to explore new forms of creative expression.  

Guided by responsible innovation, CreAItech prioritizes intellectual property safety and collaborators’ upskilling and awareness, reflecting our clear ethical stance: we do not use AI-generated life-like faces, body, hair, or skin to support or enhance product benefits. We are also pioneering the monitoring of AI impact and its CO2 emissions, today CreAItech features a built-in CO2 estimator, translating energy consumption into relatable metrics (e.g., km driven, hours of streaming, lipsticks manufactured) so creators understand their environmental impact. 

 

By keeping the human at the center of this technological revolution, we are unlocking new forms of expression to create the beauty that moves the world.