L'Oréal Canada

Create the beauty that moves the world

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Discover L'Oréal Group

L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

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Innovation, industry, social and environmental commitments, diversity, equity and inclusion, human and professional adventures in the service of society and the consumer. Discover the latest news from L'Oréal Canada and its 40 brands.

L'Oréal Canada takes you into a world of beauty, the Beauty that moves the world.

For more than 65 years, we have been practicing this unique profession: creating beauty.

Our goal is to offer the best in beauty in terms of quality, efficiency, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Because beauty is a constant quest, we harness the power of our innovation to continually enhance the performance of our products and services.

Because we celebrate diversity, we leverage each of our brands to celebrate all expressions of beauty.

Because we strive to be exemplary with a long-term vision, we anchor our actions in our strong values and demanding ethical principles.

And because we are Canada's beauty leader, we understand that everything we do can have a significant impact.

This is why we are inventing the beauty of the future through technology and science, by constantly innovating with Beauty Tech with a positive impact. We are pushing the boundaries of innovation in the beauty industry, paving the way for the creation of highly personalized and inclusive beauty solutions.

At L’Oréal Canada, we share a common purpose: Create the beauty that moves the world.

We have built the richest portfolio of 40 diverse and complementary brands organized around 4 divisions. We offer a wide selection of products across a broad price range and in all categories: skincare, sunscreen, make-up, hair care and color, fragrance and other products, including personal care. We are constantly reinventing our brands to ensure that we are always in tune with consumer preferences.

L'Oréal Canada employs more than 1,640 people in a variety of roles and functions, including sales, marketing, e-commerce, information systems, operations, research and innovation, as well as a range of corporate functions in the areas of administration & finance, human resources, diversity & inclusion and engagement, etc.

L'Oréal operates four eco-responsible sites in Canada for a sustainable future.

A Head Office located in downtown Montreal which has been completely redesigned based on the well-being and needs of employees.

A plant located in the Saint-Laurent borough of Montreal, which manufactures hair care, styling care and skin care while respecting the highest requirements in terms of quality, health, safety and environment. More than 195 million units were produced there in 2023.

A distribution center that has high-density storage capacity, established on the edge of the Bois-de-Liesse nature park in Montréal. The Canadian distribution center is among the most modern in the L’Oréal Group. In the era of omnichannel distribution, the explosion of e-commerce, and an increased thirst for innovation and personalization, our distribution center activates several levers to meet these challenges. More than 735,000 orders were prepared and shipped there in 2023. Of this number, 425,000 came from e-commerce.

L'Oréal Canada also has a sales office in Toronto, and 16 Kiehl's street-fronted boutiques across Canada.

L'Oréal Canada is committed to being one of the best employers in the country, fostering a workplace where everyone feels welcomed and valued. Promoting gender equality, fostering diversity and inclusion, and implementing progressive workplace practices are key objectives.

On a daily basis, the teams at L'Oréal Canada devote their energy and all their skills to a single business, Beauty that moves the world, by taking concrete actions to be responsible, act ethically, innovate and create value.

At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

Discover more about non-animal methods


the year we set up in Canada


brands available in Canada

1 640

employees in Canada



At L'Oréal Canada, our Sense of Purpose is to create beauty that moves the world.

Beauty whose powerful force drives freedom and empowerment, beauty that fosters exchange and promotes sharing. Beauty that brings barriers down and communities together. 

We create beauty for and around people, to help shape our common future. 

To open new possibilities and protect the future of our planet, we have raised the bar and are launching a new programme called L'Oréal for the Future, which addresses larger issues. We've set ourselves bold targets for 2030 on climate, water, biodiversity and natural resource, in accordance with what scientific experts demand and what our planet needs. 

As Canada's #1 beauty leader, we want to shoulder greater responsibility, mobilize our entire ecosystem and demonstrate that corporations can be part of the solution to the challenges the world is facing while creating value. 

We are acting to create the beauty of tomorrow, beauty that is more inclusive, more sustainable and more generous. Our goal is to offer the best of beauty in terms of quality, efficiency, safety, authenticity, and responsibility, to meet the beauty wants and needs of a diversified Canadian population. 

We are acting to advance social innovation by offering our employees outstanding working conditions, the finest training and the best benefits.

Our company is strong, talented and agile with diversified teams driven by passion and determination.  

We believe in each member of our teams and encourage them to express their individuality. We want our employees to feel that they can be themselves within their teams and that they can achieve their full potential. We are investing in collaborative workspaces that foster networking, well-being, communication and allow colleagues to share information.

The beauty of tomorrow reinvented by technology and science

L'Oréal Canada has established itself as a leading global resource in e-commerce and beautyTech. In the age of connected beauty, we are promoting open innovation to foster more creative concepts, internally and externally, and change the way consumers interact with beauty. This requires establishing lasting relationships with Canadian beauty and technology start-ups. Together, we can create a new generation of innovative beauty products, devices and digital services.

The Canadian subsidiary is considered a leader when it comes to social issues. Several of its programs help to empower women, such as L'Oréal Foundation’s L'Oréal-UNESCO For Women in Science, which has been promoting the advancement of women in science in Canada since 2003, and Beauty for a Better Life, a social reinsertion program through hairdressing for immigrant women launched in 2017. 

Finally, beauty is everywhere, in biodiversity as well as in each person's ability to express his or her individuality, and to know, to understand and to listen to their fellow human beings. This passion for beauty is at the heart of L'Oréal Canada's values. This passion is what fuels L'Oréal Canada’s journey, and I couldn't be more motivated and excited about what lies ahead. 

An Verhulst-Santos

L’Oréal Canada President & CEO

Contact us

L'Oréal Canada Head Office:
1500 Boul Robert-Bourassa, Suite 600 Montréal, QC, H3A 3S7

Tel: 1(514)287-4800


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