L'Oréal Korea

Create the beauty that moves the world

Discover more

L’Oréal Korea was established in 1993 and markets 16 of our Group’s brands. 

Our subsidiary uses a variety of distribution channels and also launches new products to meet the specific needs of Korean people, thanks to the Korea Innovation Center.

Employing about 2,000 people, L’Oréal Korea also runs various CSR programs such as ‘Korea L’Oréal-UNESCO For Women in Science Awards’ and ‘Citizen Day’.

Our brands:

  • Lancôme
  • Kiehl's
  • Biotherm
  • Yves Saint Laurent Beauty
  • Giorgio Armani Beauty
  • Urban Decay
  • Atelier Cologne
  • Helena Rubinstein
  • Valentino Beauty
  • L'Oréal Paris
  • Maybelline New York
  • Stylenanda
  • L'Oréal Professionnel Paris
  • Kerastase
  • La Roche-Posay
  • SkinCeuticals

At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

Discover more about non-animal methods


the year we set up in Korea





L’Oréal Creates the Beauty that Moves the World

L’Oréal is world’s largest beauty company that has been in pursuit of beauty for more than 100 years. 
L’Oréal’s long-standing heritage in beauty and science lies in its passion and entrepreneurship focused on meeting diverse beauty needs across the world for everyone. L’Oréal has continued to strive to shape the future of beauty that can have a meaningful impact on the world. 
In order to meet the needs of Korean consumers who lead the global beauty trend, L’Oréal Korea is actively cooperating with various start-ups and retail partners, for beauty solutions and services based on innovative technology. 
Moreover, L’Oréal Korea is accelerating its transition into a business with strengthened sustainability and inclusion, aligned with the ‘L’Oréal for the Future’ initiative. Putting environmental and social challenges in high priority, L’Oréal Korea is committed to beauty solutions that can respect our planetary boundaries and embrace diversity.
Aiming to go beyond a beauty company to become the world’s leading Beauty Tech company, L’Oréal Korea will continue its endeavor to challenge the status quo and experiment new ideas for the ‘Beauty that Moves the World’.


Samuel du RETAIL

President, L’Oréal Korea

Contact us

Office address: 31st Floor, ASEM Tower, 517, Yeongdong-daero Gangnam-gu, Seoul, Republic of Korea

Local number: 02 -3497-9500

Consumer Care Center: [email protected]

Media enquiries: [email protected]