L’Oréal Korea was established in 1993 and markets 17* of our Group’s brands.
Our subsidiary uses a variety of distribution channels and also launches new products to meet the specific needs of Korean people, thanks to the Korea Innovation Center.
Employing about 2,000 people, L’Oréal Korea also runs various CSR programs such as ‘Korea L’Oréal-UNESCO For Women in Science Awards’, ‘Working Mom, the Second Beautiful Choice’ and ‘Citizen Day’.
*(Lancôme, Kiehl’s, Biotherm, Shu uemura, Giorgio Armani Beauty, Yves Saint Laurent Beauty, Urban Decay, L'Oréal Paris, Maybelline New York, L'Oréal Professionnel, Kérastase, Vichy, La Roche-Posay, SkinCeuticals, Atelier Cologne, Helena Rubinstein and Stylenanda).
the year we set up in Korea
For more than a century, we have devoted our energy and our competencies solely to one business: BEAUTY. Based on such a solid foundation, we have set our mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficiency, safety and responsibility.
To meet the infinite diversity of beauty needs and desires of all in Korea based on our heritage of scientific innovations, we provide sixteen international brands and our first Korean beauty brand, Stylenanda through various distribution channels ranging from mass market, department stores, pharmacies and drugstores, hair salons, branded retail to e-commerce.
As a global leading beauty company, mobilizing our innovative strength to preserve the beauty of the planet and supporting local communities are also key priorities for us. Accordingly, sustainability is completely integrated with our strategy, making extensive progresses and being recognized externally.
We are proud of what we have already achieved, but ambitious to achieve even greater change with our commitment for sustainable growth. Our goal is to invent the future of beauty in a sustainable way. For more than a century, we have devoted our energy and our competencies solely to one business: BEAUTY.
President of L’Oréal Korea