Founded in 1997, L’Oréal Romania is our country’s #1 beauty company, with 21 brands being distributed. 

Since opening our first Kiehl’s store in 2015, we now have a total of 18 own-brand boutiques between Kiehl’s, NYX Professional Make-Up, Yves Saint Laurent Beauty and Armani Beauty.

Our aim is to provide our customers with the best of innovation in terms of quality, efficacy and safety in each category of cosmetics: haircare, hair color, skincare, make-up, fragrances.

At the same time, we seek to care for the environment and to make a positive impact on the communities where we are present.

Discover Our beautiful stories

L’Oréal Groupe Romania has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a look at the Group’s latest stories.

Join the Refill Movement

Join the Refill Movement

L’Oréal for the Future

L’Oréal for the Future

People are our greatest strength

People are our greatest strength
Beauty Full of Science  Hand pouring blue scientific liquid KV DESK

Beauty Full of Science

Beauty Full of Science

Essentiality of Beauty

Essentiality of Beauty

Strategy & Model

Strategy & Model

At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the EU regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

Discover more about non-animal testing methods

1997

the year we set up in Romania

21

brands available in Romania

#1

beauty company in Romania

18

own-brand boutiques

Contact us

 

L'Oréal Romania Office address:
Calea Serban Voda 206-218, U•Center 2,
3rd floor, district 4, 040215, Bucharest, Romania

Consumer relations:
+4021 204 00 00
[email protected] 

Human Resources:
+4021 204 00 00
[email protected]