Founded in 1997, L’Oréal Groupe Romania is our country’s #1 beauty company, with 21 brands being distributed.
Since opening our first Kiehl’s store in 2015, we now have a total of 18 own-brand boutiques between Kiehl’s, NYX Professional Make-Up, Yves Saint Laurent Beauty and Armani Beauty.
Our aim is to provide our customers with the best of innovation in terms of quality, efficacy and safety in each category of cosmetics: haircare, hair color, skincare, make-up, fragrances.
At the same time, we seek to care for the environment and to make a positive impact on the communities where we are present.
1997
the year we set up in Romania
21
brands available in Romania
#1
beauty company in Romania
18
own-brand boutiques
47
women supported through For Women in Science
#7
among the top advertisers in Romania
the most innovative company in the world
