shu uemura heritage
"Makeup is fashion for the face"
Mr. Shu Uemura
A pioneer, an innovator, a visionary. Mr. Shu Uemura is the origin of the brand. Beyond a makeup artist, he was a pionner, an innovator, a visionary.
Born in Tokyo in 1928, he was the first Japanese makeup artist in Hollywood. He was striving to liberate beauty with his cutting-edge makeup artistry born from unimaginable creativity, producing high-quality products and crafted-in-japan quality tools that have been astonishing the world ever since.
To this day, shu uemura conveys a uniquely Japanese sensitivity towards beauty: an obsession with quality, precision, attention to details, while expressing its Japanese heritage with modernity. These are the origins of his unwavering passion as a beauty innovator.
At shu uemura, we believe that everyone can be an artist, free to create and experiment makeup looks.
With our products crafted in japan for all Asian beauty types, we promote the respect of differences regardless of your skin tone, your face shape, your eye type and even your imperfections.
shu uemura embraces them and lets them shine.
shu uemura’s vision of beauty is mindful in its making, essential in its execution and assertive in its voice.
shu uemura Brand President Worldwide
”I would like to dedicate to all the pleasure of enjoying makeup with free spirits. Find your own unique beauty by enhancing your personality. You will be even more beautiful if you enjoy makeup with freedom”Shu UemuraFounder
Beauty brings joy to people
"shu uemura has been known as the first international makeup artist brand from Japan. Without a doubt, shu uemura is a rich brand, and it goes beyond just a variety of unique products, shades, tools, makeup artistry… We have a professional spirit, and there is reason and logic behind everything we do, such as why we need those particular products, shades, makeup application techniques, customer service and so on.
It constitutes our DNA and it allowed us to thrive for over 50 years as an international cosmetic brand. I strongly believe that beauty brings joy to people. I feel it is like a sustaining force in our life. shu uemura aims to provide cutting-edge makeup artistry based on Japanese aesthetics and stands alongside Asian millennials to encourage their self-expression and help them find their own individual beauty." Uchiide International Artistic Director