Reinventing the Beauty Experience

Augmenting Beauty through Digital

Your expectations as a customer have changed more in the last 3 to 5 years than in the last 30.
We meet this challenge using the power of technology to create revolutionary beauty experiences. The way you discover, test and buy beauty products and brands is ever changing. You expect an enriched experience - enhanced services, customization and personalization.

We’re a digital first company.
That enables us to reshape our relationships with you through dynamic, Beauty Tech innovations. Whether it’s online consultations, speed in bringing new products to market, or a purchase through voice technology, our aim is to create a fully integrated physical and digital experience, based on your expectations.

Focus On Our Vision Of Your Beauty Experience

You expect the same high level of service whether shopping online or in-store. Our response? Only the best beauty services can earn your trust. We use the power of technology to deliver authentic, creative solutions tailored to individuals. Personalization is in everything we do, from recommendations to skin care or makeup products, transforming your beauty experience. 


billion visits to our websites


YouTube video views


Ad Viewers


million followers on our social networks


L'Oréal employees upskilled in digital


digital services in 71 countries and 21 brands


country for L’Oréal:

Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.

Camille Kroely
Global Head Digital Services and Open Innovation
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