L’Oréal USA leads the #1 beauty market in the world with its portfolio of 36 iconic beauty brands that reach consumers in every category and distribution channel.
We have been devoted to the business of beauty for more than 110 years and achieved our leading position in the United States through a balance of organic growth and strategic acquisitions over the last 70 years. Headquartered in New York City, we employ more than 13,000 people working in facilities across 15 states and operate as a major retailer in all 50 states.
We are proud that more than 2/3 of products sold in the U.S. are manufactured in the U.S. Generating more than $11 billion in sales annually, L'Oréal USA is committed to growth through sustainable innovation, driven by the company's L'Oréal For the Future program for sustainable development across the Group's value chain.
Learn more about our socio-economic impact in the United States here.
Alexis Perakis-Valat
Chief Executive Officer - L’Oréal USA
Alexis Perakis-Valat leads L’Oréal in the USA and oversees all activities across North America, a Zone he knows well from his previous role as Managing Director of SoftSheen-Carson. He is responsible for steering the Group’s strategy and operations in its largest market, ensuring the Zone remains future-fit while integrating and consolidating newly acquired brands in the region, such as Color Wow in 2025.
For more than 30 years, Alexis has embodied pure transformative leadership and strategic acumen. Starting early in L’Oréal in 1995 as product manager for L’Oréal Paris, he took over leadership positions across the globe, from the US to Germany and China. Everywhere, he relentlessly pioneered innovations, notably in digital and e-commerce, and pursued his quest for flawless sales and marketing execution.
Lately, as President of the Consumer Products Division starting in 2016, he was instrumental in significantly increasing revenue, boosting profitability, and increasing brand investment. Under his leadership, the Division has become both more efficient and successful, thanks to his commitments to brand equity, innovation, and marketing excellence.
Alexis Perakis-Valat
Chief Executive Officer - L’Oréal USA
L’Oréal has been operating in the United States for more than 60 years
Alexis Perakis-Valat leads L’Oréal in the USA and oversees all activities across North America, a Zone he knows well from his previous role as Managing Director of SoftSheen-Carson. He is responsible for steering the Group’s strategy and operations in its largest market, ensuring the Zone remains future-fit while integrating and consolidating newly acquired brands in the region, such as Color Wow in 2025.
For more than 30 years, Alexis has embodied pure transformative leadership and strategic acumen. Starting early in L’Oréal in 1995 as product manager for L’Oréal Paris, he took over leadership positions across the globe, from the US to Germany and China. Everywhere, he relentlessly pioneered innovations, notably in digital and e-commerce, and pursued his quest for flawless sales and marketing execution.
Lately, as President of the Consumer Products Division starting in 2016, he was instrumental in significantly increasing revenue, boosting profitability, and increasing brand investment. Under his leadership, the Division has become both more efficient and successful, thanks to his commitments to brand equity, innovation, and marketing excellence.
1953
the year L’Oréal was established in the U.S.
36
brands sold in the U.S.
2/3
of the products sold in the U.S. are produced in the U.S.
$11B+
U.S. revenue in 2025
13k
Employees in the U.S.
600
U.S. researchers and scientists
About Us
US Headquarters
10 Hudson Yards, New York, NY 10001
(212) 818-1500
For Consumer Inquiries, please visit our Consumer Inquiries page.
L'Oréal West
888 N Douglas St., El Segundo, CA 90245
For Supplier Inquiries please visit our Supplier Inquiries page.
Supplier Inquiries