L'Oréal Group

Managing Water Sustainably

At L’Oréal, water, as an essential component in creating and using our products, is central to our business. Our ability to operate effectively and meet all the needs of our consumers depends on sustainable water access, management and conservation. That is why L’Oréal has committed for years to ensure contribution to high water quality and sustainable water quantity across all its value chain, and throughout the watersheds and communities we serve and operate in. Product innovation will play a vital role in our efforts to conserve this valuable resource.

Our targets


By 2030, we will evaluate all our formulas thanks to our environmental test platform, to guarantee they are respectful of all aquatic ecosystems, whether continental or coastal.


By 2030, we will innovate to enable our consumers to reduce the CO2 emissions resulting from the use of our products by 25% compared to 2016, on average and per finished product.


In 2030, 100% of the water used in our industrial processes will be recycled and reused in a loop.


In 2030, all our strategic suppliers will use water sustainably in the areas where they operate.

What we’ve achieved so far


We’ve reduced the amount of water used in our plants and distribution centers by 51% compared to 2005, per finished product.


Four of our factories are “waterloop factories”, meaning that all the industrial water is retreated, recycled and reused in a loop

L’Oréal Water Policy


Focus On Optimizing Water Consumption On L’Oréal Sites

To reduce its water consumption, L’Oréal has been channeling its efforts into a multipronged approach involving the respectful use of the resource – minimized to a needs-only basis – and the development of water reuse and recycling projects on sites.

The L’Oréal-Gjosa partnership


We need water - a fundamental element of all life on Earth and a global strategic issue - for cosmetic products, especially hygiene products, with the largest amount needed being during the use phase. Water consumption, due to the energy needed to heat it, is also a major contributor to greenhouse gas emissions. Reducing the quantity of water needed to use cosmetic products will help address two objectives: fighting climate change and adapting to it.

To do this, L’Oréal partnered with Gjosa to develop a technology allowing them to rinse shampoo with just 1.5 liters of water, instead of the usual 8 liters. The start-up Gjosa developed a low-flow showerhead (2 liters of water/minute) which breaks up the flow of water while accelerating the speed of the droplets, so that the rinse is still as effective as a classical showerhead. To optimize the process, L’Oréal scientists developed easier-to-rinse shampoos applied directly through the showerhead. Certain parameters were adjusted under real conditions of use, to ensure the right rinse and contribute to reducing energy consumption and water use by almost 70%.

Prototypes of the new showerhead have been tested in L’Oréal’s laboratories as well as several hair salons in South Africa and in the USA. L’Oréal and Gjosa have strengthened their partnership at the end of 2019 in order to develop a first industrial version of the showerhead, to be tested in real life. We aim to deploy this new technology in professional hair salons across the globe, the help reduce hairdressers’ water consumption and CO2 emissions.

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