Magic Mask - L'Oréal Group

Magic Mask

Take a Break, Enjoy your Magic Moment

MG, the leading brand of mask industry was founded in 2003, and has accompanied Chinese women towards their beauty transformation for over ten years. Today the brand is leading "C-beauty" through innovation, bringing beauty transformation to young Chinese. 

Magic Mask
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Lead "C-BEAUTY" through innovation, bring beauty transformation to young generation

Since the milestone slogan, "Take a Break, Enjoy your Magic Moment", MG has encouraged women to perceive the unique beauty of life, enjoy their own peaceful moment with 15-minute maskcare. Also, MG innovatively launched the first Single-sheet mask Sales Model in China, as well as developing hundreds of mask products to provide Chinese women with the great variety of mask options.

In 2014, MG mask joined L'Oréal and set up the 1st Mask Research and Development centre in China. With the support of advanced research & technology from L'Oréal, MG keeps on leading the market with 1st-to-market innovations including the Fresh-mix Mask and Milk Whitening Mask. In 2019, MG expanded into skincare category by launching the Original Serum range in China, based on the most popular and effective ingredients. MG will continue to formulate products with scientific ingredients to deliver first-in-class efficacy, for proven skin transformation.

MG is committed to lead the "C-BEAUTY" through innovation and bring beauty transformation to young generation. MG believes that "C-BEAUTY" encapsulates Chinese creativity in beauty and capability to innovate, which will soon become a global phenomenon. MG will continue to formulate products with scientific ingredients to deliver first-in-class efficacy, for proven skin transformation.

We lived the transformation from ‘Made in China’ to ‘Created in China’ . We are determined to show to the world the Chinese creativity in beauty and capability to innovate. We are a group of passionate entrepreneurs, we will be the creator of the ‘C-beauty’ culture!

MG Team