Helena Rubinstein’s legacy to women and to the cosmetic industry is truly unique. Visionary in every area in which she became involved, she passed on a mission to us as a heritage : that of innovation.
Her entrepreneurial itinerary and her avant-garde vision inspire us each day to show audacity, free spirit and push back the limits of cosmetic efficacy to offer women the “Power of Beauty”. The signature of Helena Rubinstein skincare is extreme performance of formulas, through high concentrations of active ingredients, associated with highly luxurious and exquisite textures.
The re-positioning of our über-premium brand is a mission I have been proud to undertake for the past 13 years. I am honored to lead this “avant-garde premium skincare brand since 1902”, to its skyrocketing success.
Helena Rubinstein Global Brand President
A unique expertise : Cellular Skin Science
Powered by a unique brand DNA -117 years of beauty innovation-, Helena Rubinstein explores the future of beauty and creates a unique expertise: the cellular skin science. The brand uses the infinite power of regeneration of native vegetal cells for a proven efficacy at skin cellular level. Helena Rubinstein was one of the first brand to use them in skincare. Scientific studies of product formulas are rigorously evaluated, and efficacy at skin cellular level is tested in clinics and university hospitals. True to its strong legacy, the brand continues to partner with leading scientists and experts to take beauty innovation to another level with Dr. Pfulg founder of LaClinic-Montreux & aesthetic surgeon, Dr. Takako from Mastuskura Clinic in Tokyo and with Dr. Jean-Marc Lemaitre from INSERM - the famous French research institute. Helena Rubinstein partners with the most advanced scientists to explore the future of beauty on disruptive research territories such as cellular reprogramming, regenerative medicine, aesthetic interventions and biotech ingredients.
"Beauty is Power, The most important of all."Helena RubinsteinFounder