the pioneers of zerosulfate
100% VEGAN*. CONCENTRATED FORMULAS.
Founded in California in 2001, Pureology launched with the promise of superior color care that refused to sacrifice purity for performance. Our pure, sensorial formulas not only feel, look and smell indulgent, but also deliver real results—always free of sulfates, parabens and mineral oils.
The #1 professional color care brand in the US**, we offer transformative results with an unparalleled blend of gentleness and performance. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct your perfect hair care journey.
Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality.
With our signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while protecting each precious hair strand during washing. All of this while carefully preserving your color.
SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.
Pureology is driven by the ideal that gentle care has the ability to heal. To transform. To revive. That gentleness can be the ultimate power.
The pureness of the formulas, the lusciousness of the lathers, the sensorial stimulation – it all combines to deliver a depth of care that is truly unmatched.
Milan Mladjenovic
Global President, Professional Products Division American Brands
less is pure
ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color.
100% VEGAN FORMULAS*
Every formula is made without animal products or by-products. Pureology never tests on animals.
CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.
MINERAL OIL-FREE + PARABEN-FREE***
All Pureology shampoo & conditioner formulas are mineral oil-free and paraben-free, and they are safe for you and the environment.
ANTIFADE COMPLEX®
Our patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.
DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
95% POST-CONSUMER RECYCLED MATERIALS†
Our shampoo and conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials.
*Every formula is made without animal products or by-products. Pureology never tests on animals.
**Based on dollar sales reported in Kline’s Kline PRO: Salon Retail Products & Services for year to date - December 2023
***In Pureology shampoos and conditioners
†Our shampoo and conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials.