The Pioneers of Zerosulfate®
100% VEGAN*. CONCENTRATED FORMULAS.
Founded in California in 2001, Pureology launched with the promise of superior color care that refused to sacrifice purity for performance. Our pure, sensorial formulas not only feel, look and smell indulgent, but also deliver real results—always free of sulfates, parabens and mineral oils.
The #1 professional color care brand in the US**, we offer transformative results with an unparalleled blend of gentleness and performance.
In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct your perfect hair care journey.
Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality.
With our signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while protecting each precious hair strand during washing. All of this while carefully preserving your color.
SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.
Milan Mladjenovic
Global President, Professional Products Division American Brands
Pureology is driven by the ideal that gentle care has the ability to heal. To transform. To revive. That gentleness can be the ultimate power.
The formulas, the lusciousness of the lathers, the sensorial stimulation – it all combines to deliver a depth of care that is truly unmatched.
Milan Mladjenovic
Global President, Professional Products Division American Brands
Sharing the power of gentleness
Pureology is driven by the ideal that gentle care has the ability to heal. To transform. To revive. That gentleness can be the ultimate power.
The formulas, the lusciousness of the lathers, the sensorial stimulation – it all combines to deliver a depth of care that is truly unmatched.
Less Is Pure
ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color.
VEGAN FORMULAS*
Every Pureology formula is made without animal-derived ingredients or by-products.
HIGHLY CONCENTRATED FORMULAS
Our shampoos boast 70+ applications in a single bottle.
PACKAGING & CIRCULARITY
In 2025, 64% of all materials used in Pureology's product packaging were sourced from recycled or biobased sources.
For our shampoo and conditioner bottles: Bottles made of 95% recycled plastic**.
ANTIFADE COMPLEX®
Our patented ingredient blend protects color vibrancy and ensures
lasting color payoff. Sunflower seed, a UV filter, and vitamin E fight
color-depleting environmental effects while adding shine.
DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our formulas provide both color protection and customized care to
address individual hair needs.
*Every Pureology formula is made without animal derived ingredients or by-products.
**Excluding caps and labels.
***In Pureology shampoos and conditioners.