A global flotilla of complementary brands
Because we understand that beauty expectations and needs vary, we have built the richest portfolio of diverse and complementary brands. We want to be able to offer all around the world a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams.
Our brands are from all cultural origins. A perfect blend between European, American, Chinese, Japanese, Korean, Brazilian, Indian and African brands. We have created the world's most multi-cultural brand collection, and it remains unique in the industry.
We offer a large choice of products at a wide range of prices, across all categories: skincare, make-up, haircare, hair color, fragrances and others, including hygiene. Our brands are constantly being reinvented so that we are always perfectly attuned to consumer preferences. We keep enriching this collection year after year to embrace new segments and geographies and to respond to new consumer demands.
Focus On Our 4 Divisions
L’Oréal’s global flotilla of brands is organised as 4 complementary Divisions, with each one developing a specific vision of Beauty for its respective market: Professional Products Division, Consumer Products Division, L’Oréal Luxe and the Active Cosmetics Division.
"Our Brands are our Titles of Nobility"Jean-Paul Agon,Chairman and Chief Executive Officer
Discover Our Latest Stories from Our Brands
What unites our Divisions and our brands is a common passion for Beauty, and the fact that they all benefit from L’Oréal’s advanced research to keep the innovations flowing.
Manifesto Stand UP
La Roche-Posay Spotscan
The New Lancôme Flagship Store at the Heart of Paris
Helena Rubinstein, A Champion of the Beauty Industry
Haircolor Virtual Try-On L’Oréal Professionnel Style My Hair
Viktor&Rolf mini series - The Retail Expression