L’Oréal Professionnel Paris is L’Oréal group’s historical brand, at the service of hairdressers. Its founder Eugène Schueller famously invented the first-ever harmless hair dye.
For over a century, the history of L’Oréal Professionnel Paris has been marked by breakthrough innovations. In 1909, we created the first harmless hairdye and eleven years ago, Inoa, the first oil-powered, ammoniafree, odorless permanent haircolor. Beyond products, services and innovations, our pioneering spirit also goes through strong digital initiatives such as the augmented reality on our Style My Hair mobile application.
Hand-in-hand with hair artists
Hair artists have been our partners for 110 years and we believe more than anyone else in their skill, their added value and their expertise. At the heart of this professional hair artistry: the co-development with the greatest hair artists from all over the world, the best in their field, to co-design all our services and products not only for them, but also with them.
Our development workshops are a true game changer and a fantastic way to stimulate hair artists’ creativity, create new trends and services, share their pro tips and build a strong and inspiring community of top worldwide experts in haircolor, haircare and styling.
Left to right: Robert Zimmermann (Germany) - Susan Carter (Canada) - Charlotte Catrin (France) - Grace Dalgleish (UK) - Min Kim (United States) - Pierrick Beringer (France)
For over a century, the history of L‘Oréal Professionnel Paris has been marked by great innovations. In 1909, we created the first harmless hairdye and eleven years ago, inoa, the first oil-powered, ammoniafree, odorless permanent haircolor. Beyond products, services and innovations, our pioneering spirit also goes through strong digital initiatives such as the augmented reality on our style my hair mobile application.
Hair artists are at the heart of who we are. They have been our partners for over a century. They are experts both talented and passionate. L’Oréal Professionnel Paris would be nothing without hair artists. 110 years ago, the brand’s founder Eugène Schueller was already working hand-in-hand with them. Today, to pioneer innovation, we co-design all our services and products with the greatest hair artists around the world, the best in their field. Beyond products and services, we strongly believe that hair artists play a crucial role, that they can boost a woman’s self-esteem, change her mood and sometimes her life. Empower hair artists to master and stand out.
L’Oréal Professionnel Paris was born in the center of the French capital, with several addresses from its first “Ecole de Teinture” opened in 1910 at 7 bis, rue du Louvre to its historical headquarters at 14, rue Royale. The spirit of the city, famous for its creativity, self-expression and freedom has conveyed the brand a very specific taste, sophisticated yet natural-looking.
Paris has ever been world-famous for its buoyant artistic and fashion scene… and the “Parisienne” has a style that is an inspiration for all women around the world.
It is no wonder why Eugène Schueller, founder of the brand, named his very first hair fashion collection Les Parisiennes - a tribute to the elegant women of Paris. To this day, the brand is still closer than ever to the French fashion community and craft scene, to provide the sophisticated trends and techniques that elevate hair artists’ craft. It also keeps on creating all its formulae in Paris, with its labs just in the outskirts of the city.
Discover Our pillars
Discover our haircolor, haircare and hair styling products
New Majirel - The reference in the permanent coloration
INOA - The unique permanent haircolor, powered by oil
Vitamino color - The 1st colored hair professional maintenance service
New Steampod 3.0 The new generation of steampod
We are committed to a more sustainable future
From packaging and merchandising to formulas, L’Oréal Professionnel Paris has been committed for several years now to reducing its ecological footprint while improving the well-being of its hair artists. As part of the group’s sharing beauty with all sustainable program, the brand has recently gone one step further in all aspects of its commitments with more sustainable innovation and production, and initiatives to generate a more sustainable consumption.
In terms of innovation for example, L’Oréal Professionnel Paris now counts more natural formulas thanks to the key launches of the 100% herbal haircolor Botanea and the first professional natural treatments Source Essentielle.
In terms of production, merchandising is being constantly reduced and packagings are being more eco designed: for example, the aluminum packagings of the professional haircolor range have been lightened, enabling to save 9 tons of plastic per year. The brand’s new haircolor pro tools are also made out of 100% recycled plastic and made locally. Another example is the Serie Expert range that has recently been renovated: with 13% less plastic in average in its packagings, the new Serie Expert enables to save 58 tons* of plastic per year.
In terms of sustainable consumption, the very first refillable systems have been put in place for both the Botanea jars and the Source Essentielle packagings.
L’Oréal Professionnel Paris is also strongly committed in terms of solidarity, first to local communities via sourcing programs: since 2015, the bath towels given to our client hair stylists are made with fair trade cotton grown by a senegalese cooperative of more than 600 cotton farmers. The brand is also committed of course to hair artists via the L’Oréal Professionnel Paris with you against musculoskeletal program. Thanks to training modules and a free mobile app, it is designed to help hair artists around the world fight against musculoskeletal disorders, which account for 75% of their job-related health issues. We are committed to a more sustainable future.
*Calculation based on 2015 quantities.
Style My Hair Pro, the tool that converts to color
Launched in January 2019, Style My Hair Pro is conquering the world with 64 countries already live. Style My Hair Pro was 100% developed with hairdressers and has three main sections: moodboards to inspire and start the dialog with the consumer; the 3D makeover tool to try out new hair colors and the digital swatchbook to select the perfect shade and have access to the technical guides.
We are improving the application on a daily basis to bring new features, new 3D renderings, new shades & moodboards to make Style My Hair Pro the perfect hair color consultation tool for our beloved hairdressers.