The history between L’Oréal and the Netherlands goes back to 1913, when the company, then called Richard Wernekinck & Co, started selling products in the region.
Our headquarters, based in Hoofddorp since 2008, were located in Amsterdam until 1956 before moving to Uithoorn, Alphen aan de Rijn, where our distribution center still stands.
Every day, our nearly 500 employees work hard to ensure that our 36 brands reach a leading position in their business segments. Tech innovations and sustainability play a central role in the development of our business.
We are L'Oréal: worldwide market leader and beauty pioneer. #weareloreal
Jean-Baptiste Dalle
L’Oréal Benelux Country Manager
He joined L’Oréal Group in the USA in 1996, in the Marketing team of L’Oréal Paris. Between then and now he has had an impressive international journey at the Group taking on roles within the Consumer Products Division in France, The Netherlands, Spain and Latin America.
After already spending 5 years at L’Oréal Netherlands as General Manager for the Consumer Products Division in the past, Jean-Baptiste closed the circle and came back to The Benelux to lead the L’Oréal Benelux hub with offices in Hoofddorp and Brussels.
“L'Oréal Group is in my DNA. I love the culture of the company: the diversity and entrepreneurial spirit of its people, the digital mindset and certainly its vision and dedication towards sustainability. I am happy to be back in the Benelux.”
Jean-Baptiste Dalle
L’Oréal Benelux Country Manager
Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in February 2024.
He joined L’Oréal Group in the USA in 1996, in the Marketing team of L’Oréal Paris. Between then and now he has had an impressive international journey at the Group taking on roles within the Consumer Products Division in France, The Netherlands, Spain and Latin America.
After already spending 5 years at L’Oréal Netherlands as General Manager for the Consumer Products Division in the past, Jean-Baptiste closed the circle and came back to The Benelux to lead the L’Oréal Benelux hub with offices in Hoofddorp and Brussels.
“L'Oréal Group is in my DNA. I love the culture of the company: the diversity and entrepreneurial spirit of its people, the digital mindset and certainly its vision and dedication towards sustainability. I am happy to be back in the Benelux.”
470
employees in the Netherlands
#1
for most engaged employees in the Netherlands
(Korn Ferry Award, 2018)
Top 10
for most appealing employer for business students
(Universum Ranking, 2019)
40
brands available in Belgium
Contact us
Local numbers:
General number: 023 549 9499
Consumer Care: 023 5499 500
Business hours: Monday to Friday 09:00 – 16:30
Email address:
General: [email protected]
Consumer Care: [email protected]
Office address: Scorpius 1 2132 LR Hoofddorp Nederland

