About L’Oréal China
L’Oréal, the world’s largest beauty company, entered Chinese mainland in 1997. L’Oréal China is headquartered in Shanghai and has five offices across the country. L’Oréal China currently has 33 brands, one R&I center in Shanghai, one E-commerce Content Creation Hub in Guangzhou, as well as two world’s first-class plants in Suzhou and Yichang, owning more than 15,000 employees. In 2025, L'Oréal China R&I generates 94 patents, while 64% products sold in China are manufactured locally. After 29 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, and the headquarter of the North Asia.
As a benchmark foreign enterprise in China, L’Oréal has continuously increased its investments in innovation, society, people, and ecosystem. It also collaborates with partners to explore innovative models, set industry standards, and integrate resources, driving high-quality development of China’s beauty industry. According to circulation by Asterès, an independent French economic consulting firm, L'Oréal China directly or indirectly supports over 330,000 jobs across L'Oréal’s value chin in China. This is equivalent to 1 L'Oréal job in China generating 20 jobs through the value chain in the wider economy, further highlighting L'Oréal's economic and social impact.
VINCENT BOINAY
President - L’Oréal North Asia Zone and Chief Executive Officer - L’Oréal China
The essentiality of beauty is alive and well in China: with the growing influence of Gen Z, the enormous potential of the male and “boomer” beauty market, and dynamic categories like fragrances, we have clear growth engines for the future. Together with the wider beauty ecosystem, we are ready for a new era of beauty innovation in a re-invigorated Chinese market.
VINCENT BOINAY
President - L’Oréal North Asia Zone and Chief Executive Officer - L’Oréal China
L’Oréal maintains its position as the number one beauty company in China. With the market recovering, we remain confident in the future, as we continue to strategically invest and innovate to bring the best of beauty to Chinese consumers.
The essentiality of beauty is alive and well in China: with the growing influence of Gen Z, the enormous potential of the male and “boomer” beauty market, and dynamic categories like fragrances, we have clear growth engines for the future. Together with the wider beauty ecosystem, we are ready for a new era of beauty innovation in a re-invigorated Chinese market.
1997
the year we set up in China
15 000
employees in China
33
brands available in China
Contact us
Office Address:
25F, Park Place, 1601 West Nanjing Road, JingAn District
Shanghai, China 200040
Contact Number:
(86 21) 5200 8999

