About L’Oréal China

L’Oréal, the world’s largest beauty company, entered Chinese mainland in 1997. L’Oréal China is headquartered in Shanghai and has five offices across the country. L’Oréal China currently has 33 brands, one R&I center in Shanghai, one E-commerce Content Creation Hub in Guangzhou, as well as two world’s first-class plants in Suzhou and Yichang, owning more than 15,000 employees. In 2025, L'Oréal China R&I generates 94 patents, while 64% products sold in China are manufactured locally. After 29 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, and the headquarter of the North Asia.

As a benchmark foreign enterprise in China, L’Oréal has continuously increased its investments in innovation, society, people, and ecosystem. It also collaborates with partners to explore innovative models, set industry standards, and integrate resources, driving high-quality development of China’s beauty industry. According to circulation by Asterès, an independent French economic consulting firm, L'Oréal China directly or indirectly supports over 330,000 jobs across L'Oréal’s value chin in China. This is equivalent to 1 L'Oréal job in China generating 20 jobs through the value chain in the wider economy, further highlighting L'Oréal's economic and social impact.

Discover Our Latest Stories

Welcome to L'Oréal China. Here discover more about us, and find our stories. 

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Join the Refill Movement

Join the Refill Movement

L’Oréal for the Future

L’Oréal for the Future

People are our greatest strength

People are our greatest strength

Essentiality of Beauty

Essentiality of Beauty
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Careers

Careers

Strategy & Model

Strategy & Model
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VINCENT BOINAY

President - L’Oréal North Asia Zone and Chief Executive Officer - L’Oréal China

L’Oréal maintains its position as the number one beauty company in China. With the market recovering, we remain confident in the future, as we continue to strategically invest and innovate to bring the best of beauty to Chinese consumers.

The essentiality of beauty is alive and well in China: with the growing influence of Gen Z, the enormous potential of the male and “boomer” beauty market, and dynamic categories like fragrances, we have clear growth engines for the future. Together with the wider beauty ecosystem, we are ready for a new era of beauty innovation in a re-invigorated Chinese market.

VINCENT BOINAY

President - L’Oréal North Asia Zone and Chief Executive Officer - L’Oréal China

L’Oréal maintains its position as the number one beauty company in China. With the market recovering, we remain confident in the future, as we continue to strategically invest and innovate to bring the best of beauty to Chinese consumers.

The essentiality of beauty is alive and well in China: with the growing influence of Gen Z, the enormous potential of the male and “boomer” beauty market, and dynamic categories like fragrances, we have clear growth engines for the future. Together with the wider beauty ecosystem, we are ready for a new era of beauty innovation in a re-invigorated Chinese market.

1997

the year we set up in China

15 000

employees in China

33

brands available in China

Commitments

Driving Water Circularity Across Our Factories

Driving Water Circularity Across Our Factories

Science and Technology

OSMOBLOOM

OSMOBLOOM

Science and Technology

Photoprotection: Navigating the science of light with L’Oréal

Photoprotection: Navigating the science of light with L’Oréal

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PFAS: Safety and the evolution of science

PFAS: Safety and the evolution of science
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Research Innovation

Permanent Oxidative Hair Dye

Permanent Oxidative Hair Dye
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Diversity and inclusion

L’Oréal ranks #4 FTSE Index Top 10 companies 2025

L’Oréal ranks #4 FTSE Index Top 10 companies 2025

Contact us

Office Address: 
25F, Park Place, 1601 West Nanjing Road, JingAn District 
Shanghai, China 200040 

Contact Number: 
(86 21) 5200 8999

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