Creating the Beauty That Moves Egypt
L'Oréal Egypt serves the Egyptian consumer with a portfolio of 15 internationally renowned beauty brands. Our influence extends beyond innovative products to encompass a belief in the power of beauty to empower women, strengthen communities, and inspire future generations, through strategic initiatives focused on supporting local talent and engaging with youth.
L’Oréal Egypt is dedicated to providing consumers with access to science based products, latest innovations, and beauty tech solutions to Create The Beauty That Moves Egypt.
Nicolas Hieronimus
Chief Executive Officer
What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.
Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.
Nicolas Hieronimus
Chief Executive Officer
Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty
What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.
Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.
2009
the year L’Oréal set its operations formally in the country as L’Oréal Egypt
428
employees in Egypt
Empowering Beauty, Inspiring Futures: L'Oréal Egypt's Story
Since 2009, L'Oréal Egypt has played a leading role in the dynamic Egyptian beauty industry.
Our commitment to #CreateTheBeautyThatMovesTheWorld is demonstrated through continuous investment, innovations, fostering local talent, and spearheading sustainable business model.
Our Cairo plant, inaugurated in 2013, marked a significant milestone as L'Oréal's first LEED certifed factory in Egypt. This state-of-the-art facility, serving as a regional hub for MENA region, embodies L’Oréal’s commitment to sustainability by integrating cutting-edge green technologies, solutions, and utilizing renewable energy sources. The Cairo Plant reinforces L’Oréal Egypt’s dedication to minimizing its environmental footprint and driving a more sustainable future for the beauty industry.