arrival in Brazil
brands sold in Brazil
Here, beauty is an essential feature, a signal of expression and self-affirmation. This relevance of beauty for the Brazilians, and the ethnical and cultural diversity of the country, makes it an open-air laboratory for the cosmetic industry.
Because of the, we have been investing for over 10 years in innovation in Brazil and we opened a Research and Innovation Center in Rio de Janeiro. Its reinforces our long term commitment with the country and allow us to quickly launch innovations adapted to our Brazilian consumers, and with potation to become a global launch, as well as adapt our global products to our local consumers.
L’Oréal Brazil President