His modern approach of couture, beauty and woman has still today an incredible resonance. Yves Saint Laurent is a “break-away” brand, calling the establishment into question, the beauty signature of the most subversive Parisian couture brand.
YSL Beauté has in its genes notions of youth, scandal and freedom. Audacious and modern, the YSL woman creates her own codes and never compromises. She leans on her subversive state of mind.
She wants to live to the fullest, she dares to experiment a life on the edge, unapologetically.
Global President Yves Saint Laurent Beauté
The Ourika Community Gardens a botanical garden for a new approach of luxury beauty
At the gates of the Atlas Mountains, some thirty kilometers from Marrakech, where Monsieur Saint Laurent rediscovered his creativity, YSL Beauté created the Ourika Community Gardens. What used to be a wasteland has been transformed into a botanical garden. In addition to creating job opportunities for a cooperative of women, these gardens allow YSL Beauté to observe and harvest some of the precious ingredients used in its creations. An innovative and socially responsible approach to luxury beauty.