Yes I Am, the Fragrance Collection
A collection of fragrances that celebrates today's generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up. A true brand mission to empower young girls to express their identity, their independence, their uniqueness. Each of them can now choose her scent to claim a facet of her personality.
The range echoes the challenges that drive these young women. Hyper-connected, independent, bold, and unapologetic, they no longer see beauty as a diktat but as a confidence-booster and Skai Jackson embodies this vision perfectly. Their approach to femininity serves to meet their own desires, rather than those of others; they are breaking the code and bringing new messages of femininity: claiming women independency!
Cacharel is all about freedom, independence and empowermentSkai JacksonYes I Am Collection spokesperson