Yes I Am, the Fragrance Collection
A collection of 3 fragrances, 3 scents, 3 colors that celebrates today's generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up. A true brand mission to empower young girls to express their identity, their independence, their uniqueness. Each of them can now choose her color to claim a facet of her personality: the power girl with Yes I Am (Red), the cool girl with Yes I Am Pink First, or the unexpected one with the new Yes I Am Fabulous (Purple).
The range echoes the challenges that drive these young women. Hyper-connected, independent, bold, and unapologetic, they no longer see beauty as a diktat but as a confidence-booster and Shay Mitchell embodies this vision perfectly. Their approach to femininity serves to meet their own desires, rather than those of others; they are breaking the code and bringing new messages of feminity: claiming women independency!
Amor Amor is an ode to teenage love, Yes I Am is the fragrance that symbolizes empowerment for women on the brink of independence.
Supported by an engaged and digital-native squad of influencers and consumers, all sharing strong messages of self-affirmation, Cacharel Parfums is a millennials loved brand.
Guillaume De Lesquen
Designer Brands Fragrances Worldwide President
Cacharel is all about freedom, independence and empowermentShay MitchellYes I Am Collection spokesperson