L’Oréal Groupe Benelux has been dedicated to beauty for over 100 years, with 1200 employees and 37 brands in 4 divisions.

The Benelux countries have a long history with L'Oréal products. In the Netherlands, Richard Wernekinck & CO started selling the products developed by Eugène Schueller as early as 1913, and Fernand Lefèbvre launched them in Belgium in 1927. With our unique portfolio of more than 36 brands distributed in the Benelux, we are present in all distribution channels, including large-scale distribution, perfumeries, pharmacies, hair salons, our own points of sale and e-commerce. Technological innovation and sustainability play a central role in the development of our business. At L'Oréal Benelux, we apply the groups values to our daily work. We share our passion for what we do by being innovative, entrepreneurial and always open-minded. Together, these values create an environment that promotes well-being at work and focuses on personal development.

Discover Our beautiful stories

L’Oréal Groupe Benelux wants to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

CM

Jean-Baptiste Dalle

L’Oréal Benelux Country Manager

Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in 2024.
Jean-Baptiste joined L’Oréal in the USA in 1996 and has since held roles within L'Oréal Groupe across France, the Netherlands, Spain and Latin America. After five years leading the Consumer Products Division in the Netherlands in the past, he returned in 2024 to lead the Benelux hub.

 

CM

Jean-Baptiste Dalle

L’Oréal Benelux Country Manager

Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in 2024.

Jean-Baptiste joined L’Oréal in the USA in 1996 and has since held roles within L'Oréal Groupe across France, the Netherlands, Spain and Latin America. After five years leading the Consumer Products Division in the Netherlands in the past, he returned in 2024 to lead the Benelux hub.

 

1927

the year we set up in Belgium

1200

employees in Benelux

37

brands available in Benelux

Contact us

L'Oréal Benelux Headquarters

Scorpius 141
2132 LR Hoofddorp
Netherlands

L'Oreal Belgium office 

Bd. du Roi Albert II 4
1000 Brussels
Belgium

Factory in Libramont

Route de Saint-Hubert - z.i. 1
6800 Recogne -Libramont
Belgium

Consumer Service

Do you have questions about our products? Please contact us:

For dutch: [email protected]

For french: [email protected]

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