L’Oréal Belgilux, based in Brussels, was our Group’s very first subsidiary.
In 1927, the Lefèbvre family began exclusively distributing the first coloring products developed by Eugène Schueller to hairdressing salons.
Since then, a large portfolio of brands has broadened our offering, meeting all the beauty needs and desires of Belgian consumers.
At L’Oréal Belgilux, we are inspired by L'Oréal's values in our daily work – which means sharing our passion for what we do, showing our capacity for innovation and entrepreneurship, and being open-minded.
Together, those values create an environment that fosters well-being at work and personal development.
Established in the heart of the Ardennes in 1975, L’Oréal Libramont manufactures hair dye and hair care products for Europe.
In 2009, it became our Group's first carbon neutral plant, thanks to the addition of a bio-methane facility.
A new milestone was reached in 2019, when L’Oréal Libramont became a ‘dry’ factory by reusing its wastewater.
Jean-Baptiste Dalle
L’Oréal Benelux Country Manager
He joined L’Oréal Group in the USA in 1996, in the Marketing team of L’Oréal Paris. Between then and now he has had an impressive international journey at the Group taking on roles within the Consumer Products Division in France, The Netherlands, Spain and Latin America.
After already spending 5 years at L’Oréal Netherlands as General Manager for the Consumer Products Division in the past, Jean-Baptiste closed the circle and came back to The Benelux to lead the L’Oréal Benelux hub with offices in Hoofddorp and Brussels.
“L'Oréal Group is in my DNA. I love the culture of the company: the diversity and entrepreneurial spirit of its people, the digital mindset and certainly its vision and dedication towards sustainability. I am happy to be back in the Benelux.”
Jean-Baptiste Dalle
L’Oréal Benelux Country Manager
Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in February 2024.
He joined L’Oréal Group in the USA in 1996, in the Marketing team of L’Oréal Paris. Between then and now he has had an impressive international journey at the Group taking on roles within the Consumer Products Division in France, The Netherlands, Spain and Latin America.
After already spending 5 years at L’Oréal Netherlands as General Manager for the Consumer Products Division in the past, Jean-Baptiste closed the circle and came back to The Benelux to lead the L’Oréal Benelux hub with offices in Hoofddorp and Brussels.
“L'Oréal Group is in my DNA. I love the culture of the company: the diversity and entrepreneurial spirit of its people, the digital mindset and certainly its vision and dedication towards sustainability. I am happy to be back in the Benelux.”
1927
the year we set up in Belgium
800
employees in Belgium
206
million of units produced
40
brands available in Belgium
Contact us
Headquarters Brussels
Avenue Charles-Quint 584
1082 Bruxelles
Tel: +32 2 210 05 11
9:00 AM to 18:00 PM
Factory Libramont
Route de Saint-Hubert - z.i. 1
6800 Recogne -Libramont
Tel: +32 61 22 92 11
8:00 AM to 17:00 PM
Consumer Advisory
From Monday to Friday
FR :9:00 AM - 19:00 PM
Email: [email protected]
NL: 9:00 AM - 16:30 PM
Email: [email protected]
L'Oréal Paris: +32 2 210 06 78
Garnier, Maybelline: +32 2 210 07 05
Luxury Division : +32 2 421 48 42
Active Cosmetics Division : +32 2 556 46 41