L'Oréal Benelux

Create the beauty that moves the world

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L’Oréal Benelux has been dedicated to beauty for over 100 years, with more than 938 employees and 36 brands in 4 divisions.

The Benelux countries have a long history with L'Oréal products. In the Netherlands, Richard Wernekinck & CO started selling the products developed by Eugène Schueller as early as 1913, and Fernand Lefèbvre launched them in Belgium in 1927. With our unique portfolio of more than 36 brands distributed in the Benelux, we are present in all distribution channels, including large-scale distribution, perfumeries, pharmacies, hair salons, our own points of sale and e-commerce. Technological innovation and sustainability play a central role in the development of our business. At L'Oréal Benelux, we apply the groups values to our daily work. We share our passion for what we do by being innovative, entrepreneurial and always open-minded. Together, these values create an environment that promotes well-being at work and focuses on personal development.

Discover L'Oréal Benelux

At L’Oréal Benelux we are proud of what we do and we would like to share the stories about our people, our products our performance and our commitment to being a responsible business. 





Brands available on our markets

Employees working in the Benelux

The year when L’Oréal Netherlands and L’Oréal Belgilux merged to become L’Oréal Benelux

Million units produced in Libramont in 2022

Discover Our business

At L'Oréal Benelux, we have been dedicated to beauty for over 100 years. Learn more about L’Oréal Benelux and our community of over 200 employees based across 3 countries: Belgium, the Netherlands and Grand Duchy of Luxembourg.

Discover Our sites

The 3 sites of L'Oréal Benelux

Meet our Country Manager Jean-Baptiste Dalle

Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in February 2024.

He joined L’Oréal Group in the USA in 1996, in the Marketing team of L’Oréal Paris. Between then and now he has had an impressive international journey at the Group taking on roles within the Consumer Products Division in France, The Netherlands, Spain and Latin America.

After already spending 5 years at L’Oréal Netherlands as General Manager for the Consumer Products Division in the past, Jean-Baptiste closed the circle and came back to The Benelux to lead the L’Oréal Benelux hub with offices in Hoofddorp and Brussels.

“L'Oréal Group is in my DNA. I love the culture of the company: the diversity and entrepreneurial spirit of its people, the digital mindset and certainly its vision and dedication towards sustainability. I am happy to be back in the Benelux.”


Contact us 

Consumer Enquiries

For comments, advice and enquiries regarding L’Oréal products, please contact the Consumer Care FR  - [email protected] Or Consumer Care NL - [email protected]

You may have the right to access, amend, delete, object, move, or stop our use of the personal data we hold about you. If you would like to exercise any of these rights, including unsubscribing from marketing, please email [email protected] or [email protected]

Corporate and Public Affairs Enquiries

Corporate Affairs: Coco Aarts:  [email protected]

HR: To apply for any position, advertised or not, you need to submit your CV via our career platform, not via email or post. Please visit the careers section here.

For internal applicants, please contact your HR manager.