L’Oréal Groupe Benelux has been dedicated to beauty for over 100 years, with 1200 employees and 37 brands in 4 divisions.

The Benelux countries have a long history with L'Oréal products. In the Netherlands, Richard Wernekinck & CO started selling the products developed by Eugène Schueller as early as 1913, and Fernand Lefèbvre launched them in Belgium in 1927. With our unique portfolio of more than 36 brands distributed in the Benelux, we are present in all distribution channels, including large-scale distribution, perfumeries, pharmacies, hair salons, our own points of sale and e-commerce. Technological innovation and sustainability play a central role in the development of our business. At L'Oréal Benelux, we apply the groups values to our daily work. We share our passion for what we do by being innovative, entrepreneurial and always open-minded. Together, these values create an environment that promotes well-being at work and focuses on personal development.

Discover Our beautiful stories

L’Oréal Groupe Benelux wants to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

Join the Refill Movement

Join the Refill Movement

L’Oréal for the Future

L’Oréal for the Future

People are our greatest strength

People are our greatest strength
Beauty Full of Science  Hand pouring blue scientific liquid KV DESK

Beauty Full of Science

Beauty Full of Science

Essentiality of Beauty

Essentiality of Beauty
2026 TA BANNER Woman with black hair smiing in red vest with white Tshirt CARD

Careers

Careers

Strategy & Model

Strategy & Model
CM

Jean-Baptiste Dalle

L’Oréal Benelux Country Manager

Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in 2024.

Jean-Baptiste joined L’Oréal in the USA in 1996 and has since held roles within L'Oréal Groupe cross France, the Netherlands, Spain and Latin America. After five years leading the Consumer Products Division in the Netherlands in the past, he returned in 2024 to lead the Benelux hub.

 

 

 

 

 

 

 

Jean-Baptiste Dalle

L’Oréal Benelux Country Manager

Jean-Baptiste Dalle became Country Manager of L’Oréal Benelux in 2024.

Jean-Baptiste joined L’Oréal in the USA in 1996 and has since held roles within L'Oréal Groupe cross France, the Netherlands, Spain and Latin America. After five years leading the Consumer Products Division in the Netherlands in the past, he returned in 2024 to lead the Benelux hub.

 

 

 

 

 

 

 

1927

the year we set up in Belgium

1200

employees in Benelux

37

brands available in Benelux

Commitments

Driving Water Circularity Across Our Factories

Driving Water Circularity Across Our Factories

Science and Technology

OSMOBLOOM

OSMOBLOOM

Science and Technology

Photoprotection: Navigating the science of light with L’Oréal

Photoprotection: Navigating the science of light with L’Oréal

Group

PFAS: Safety and the evolution of science

PFAS: Safety and the evolution of science
COLORATION1920X800

Research Innovation

Permanent Oxidative Hair Dye

Permanent Oxidative Hair Dye
LIGHT STRAIGHT

Groupe

L’Oréal advances leadership in Beauty Tech at CES® 2026

L’Oréal advances leadership in Beauty Tech at CES® 2026

Contact us 

L'Oréal Benelux Headquarters

Scorpius 141
2132 LR Hoofddorp
Netherlands

L'Oreal Belgium office 

Bd. du Roi Albert II 4
1000 Brussels
Belgium

Factory in Libramont

Route de Saint-Hubert - z.i. 1
6800 Recogne -Libramont
Belgium

Consumer Service

Do you have questions about our products? Please contact us:

For dutch: consumercareNL@loreal.com

For french: info.conso@be.loreal.com

You may have the right to access, amend, delete, object, move, or stop our use of the personal data we hold about you. If you would like to exercise any of these rights, including unsubscribing from marketing, please email info.conso@be.loreal.com or consumercareNL@loreal.com