Diesel Fragrances

Dope fragrances for the cool

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Founded in 1978 by Renzo Rosso, Diesel’s bold philosophy has always remained the same: support passion, individuality, and freedom of expression. Diesel fragrances enjoy challenging conformity and pushing the boundaries of traditional masculine perfumery. Diesel’s collection is made of the Brave fragrances, made for men who live bravely and achieve through determination, and the D perfumes for those living with high intensity and unlimited seductive passion.

A disruptive designer

"Synonymous with radicality, honesty and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope."

Glenn Martens
Diesel Creative Director

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D RED by Diesel, the new fragrance of Hot Freshness

The D fragrances symbolize the desire of free minds to be themselves and leave a mark. 

They embody the men of today: daring, real, and constantly evolving. Men who show their singularity and live each moment with unapologetic passion.  

The Hot Freshness of the D RED new fragrance takes you on a wild trip into the red dimension to unleash your truest intensity. An invitation to leave your unique imprint on this world.

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Only The Brave

Only The Brave is the symbol of strength and courage for those who fight to reach their own success.

Shaped like a clenched fist, Brave fragrances are an emblem of unwavering strength, fearlessness, and limitless determination.The power to surpass yourself is represented by the strong bold and iconic bottle.

Refusing compromise, Diesel frees itself from society’s rules and reinvents a contemporary language.

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Redefining the codes of men's fragrance

“Diesel is one of the world’s hottest brands, part of today’s pop culture. It’s young, it’s playful, it breaks the rules. Diesel fragrances challenge the status quo and redefine the codes of men's fragrance.“

Sandrine Groslier
Global President Luxe Fragrance Brands

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