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Diesel Fragrances

The brand for those who live bravely

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Founded in 1978 by Renzo Rosso, Diesel’s bold philosophy has always remained the same: support passion, individuality, and freedom of expression. Diesel fragrances enjoy challenging conformity and pushing the boundaries of traditional masculine perfumery. Diesel’s collection is made of the Brave fragrances, made for men who live bravely and achieve through determination, and the D perfumes for those living with high intensity and unlimited seductive passion.
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Only The Brave

Only The Brave is the symbol of strength and courage for those who fight to reach their own success.

Shaped like a clenched fist, Brave fragrances are an emblem of unwavering strength, fearlessness, and limitless determination.The power to surpass yourself is represented by the strong bold and iconic bottle.

Refusing compromise, Diesel frees itself from society’s rules and reinvents a contemporary language.

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"Synonymous with radicality, honesty and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope."

Glenn Martens
Diesel Creative Director

D, the fragrance for the free-spirited

D is the sensual olfactive interpretation of a comfortable pair of jeans that gives each and every one the confidence and freedom to act for a change. No matter the gender or the origin, the scent will fit and seduce all skins leaving an unforgettable warm mark.

A fragrance that symbolizes the Desire of free minds to come together to leave their mark for a better future.

It is not an ordinary fragrance. D adapts and evolves with your skin.

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Redefining the codes of men’s fragrances

“Diesel is one of the world’s hottest brands, part of today’s pop culture. It’s young, it’s playful, it breaks the rules. Diesel fragrances challenge the status quo and redefine the codes of men's fragrance.“

Sandrine Groslier
Global President Luxe Fragrance Brands

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