Maison Margiela is a French fashion House, founded in Paris in 1988 by Belgian designer Martin Margiela. Both masculine and feminine, oftentimes fusing the two genders, the House takes a cerebral approach to deconstructing, reinventing and redefining men’s and womenswear silhouettes.
Maison Margiela’s first fragrance, Replica, in partnership with L’Oréal was introduced in 2009 and remains an iconic best seller today, capturing memories that we all share, inspired from the ‘Replica’ collection of clothing and accessories by the Maison Margiela Fashion House in 1994.
Every scent instantly evokes images, impressions, and positive emotions that echo the collective unconscious as well as our own personal history. Familiar memories are captured in each Replica bottle, which are meticulously named - such as Lazy Sunday Morning and Beach Walk - transporting us to the realms of our collective memory.
Experience REPLICA ‘Lazy Sunday Morning
Maison Margiela is a unique and exceptional House that has always challenged and transformed the world of fashion.
It is the epitome of the ‘Quiet Luxury’ that consumers are looking for today in fashion, in beauty and at home.
Authentic, refined, minimal, holistic, genderless with a strong sense of craftmanship, Maison Margiela fragrances have the power to capture and magnify the everyday. That’s what makes REPLICA universal.
Sandrine Groslier
Azzaro Fragrance Global President
“Lazy Sunday Morning was imagined to recreate the softness of sheets that caress your skin. It reminds me of spring awakenings, spending hours lulled by first days of the sun.”
Louise Turner - Lazy Sunday Morning Perfumer
#NEVERENDINGMEMORIES
Make Your Memories Last Longer with Refillable Bottles
The fragrances capture moments, emotions, and memories that we all share. Now, Maison Margiela Fragrances makes these memories last even longer, with a revised, consciously designed bottle and easy-to-use refills. It is made of 10% recycled glass and has been lightweighted by 19% of glass compared to the reference.
#REPLICART
Replica products turned into art
Maison Margiela Fragrances work with artists to upcycle Replica products from fragrances to candles turning them into art pieces
A vessel built with empty Maison Margiela products that captivates and revives feelings of nostalgia as did their favorite scent. Gluing, cutting, painting, breaking, filling to encapsulate every moment the fragrance made them intro another experience.